Are you making the mistake of thanking your donors (only) by channel?

June 6, 2018

It’s easy to think your automated thank you email will suffice when a donor makes an online gift.

It’s easy to be a lazy fundraiser and think “I’d rather they saved the postage and paper than send me a thank you letter!”

But you are not your donor.

 

Donor retention rates are in the toilet. And a paltry 18% of first time ONLINE donors make a second gift.

Quit sabotaging your retention rate. Do yourself and your organization a favor and commit to thanking your donors the right way.

To make it even easier for you, download your very own Thank You Letter Template and ensure that you’ve got all bases covered. Click the image below to download yours.

 

{ 2 comments… read them below or add one }

Ed Nevins June 6, 2018 at 8:31 pm

Great template! Do you ever combine this approach with phone calls or any other methods?

Pamela Grow June 6, 2018 at 8:46 pm

Absolutely. http://www.pamelagrow.com/8276/saying-thank-like-mean/ We teach a four-week class just on thanking ;). Thanks for commenting.

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