“You can spend millions of dollars trying to supply donors with “better” information. That’s what the William and Flora Hewlett Foundation tried to do. It didn’t work. They’ve given up. Or you can be a better fundraiser.” New from Jeff Brooks. Fundraising is unfair what you can do about it.
11 Donation form optimization stats you’ll wish you’d known yesterday. And for more, set aside about an hour to view this recorded SDS training from earlier this year.
A great new short study from our friends at bloomerang: The Great $5 Donor Communications Experiment.
The Problem with Crowd Fundraising. New from The Veritus Group.
If you haven’t been following The Agitator’s Barriers to Growth series, shame on you. Here’s the Cliff Notes Edition.
The Ice Bucket vs The Leaky Bucket, also from The Agitator.
Nonprofit peeps tend to be unusually wedded to grammar and punctuation rules…when what they really need is to learn how to humanize their communications. New from Seth Godin, Does stationary matter?
This week’s What’s in my Mailbox: In-memoriam thank you.
This week’s What’s in my In-Box: A whole lotta love.
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I can’t wait to meet with you personally.
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