What’s in my Mailbox | What a small-shop integrated campaign looks like

July 15, 2015

Whatsinmymailbox


There were a number of things I liked about today’s What’s in my Mailbox, the spring direct mail appeal from the Coalition for Sonoran Desert Protection:

  • Real, warm, personal. There’s a genuine sense, reading this letter, that I’m a valued partner and a true insider (for more, read here and here)
  • The donor love is palpable (check out the fabulous staff notes!)
  • Terrific PS stressing urgency – and why

The Coalition created an integrated campaign with their followup email series as well. Kathleen Kennedy, Program and Development Coordinator, says:

“This campaign featured a $15,000 1:1 matching gift from one of our major donors (our goal was to raise $30,000 total) and focused on our work helping to pass a bond package in the coming November election that includes new funding for protecting natural open space in our area. Our campaign was really successful – we ended up raising $30,861! I’ve learned a lot from you about donor-love, simply from receiving your communications for a while and noting how they make me feel personally. Even though I know they are merged and you aren’t writing directly to me in The Grow Report and other emails, they still make me feel good. :)“

Click the image below to download the letter and emails from the campaign.

CoalitionLetter


In both Simple Development Systems: Successful Fundraising for the One-Person Shop, and my membership program, the focus is on creating a sustainable fundraising program by always keeping your donors front and center. We do it by sharing our stories – online, through email, and through direct mail – on a consistent basis. Join us every week for Power of Nonprofit Storytelling (Mondays), What’s in my Inbox (Tuesdays), and What’s in my Mailbox (Wednesdays).

Comments on this entry are closed.

Previous post:

Next post: