Fundraising Friday | July 1, 2016

July 1, 2016

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In this week’s Power of Nonprofit Storytelling, we’re featuring “Golden,” a video that blossomed when art and storytelling collided.

The fundraising I that I’ve witnessed from so many colleges and universities makes me want to cry. Why would you treat your loyal alumni like this? This week’s What’s in my Inbox.

Why Do Your Donors Give? Knowing Is the Smart Fundraiser’s Best Tool. New from NonprofitPRO.

And this is what happens when you connect with your donors on a deeply personal level. New from the brilliant pros at Agents of Good.

If you feature matching gifts, you have to know Adam Weinger from Double the Donation. Tons of easy-to-use tools at your fingertips. Highly recommended.

In Welcome to the party! How to apply the new rules of fundraising, Richard Turner gives us a new ‘model army,’ of fundraisers, focusing on attention, engagement and conversion. How is holistic fundraising different than donor-centered fundraising?

Here’s a terrific post from Jay Love on how small shops can segment their donor communications. I’d go a step or two further, and segment according to interests. Remember, the deeper you can dive into segmentation, the greater your results.

Was the news from Giving USA really all that great? And how will Brexit impact giving? Two equally thought-provoking takes, one from Atlas for Giving and the other from the smart folks over at Joan Garry. Both are must reads!

These Seven Ways to Discourage Your Major Gift Officer could just as easily apply to your new development director. New from Veritus. 

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How often are you emailing your supporters? Here’s why you need to ‘condition’ them.

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