Target Your Year-End Goals | The Basics & More!

Will you be spending the month of January wondering if there might have been something more that you could have done to raise more money in those last crucial months of 2013?

Do you have a plan in place to meet your year-end fundraising goals?

According to statistics, your organization could be raising up to 40% of its donations during the last six weeks of the year. And a full third (33%) of the donations made in December occur on the 31st of the month!

If your plan for year-end is to send out one letter to your list and cross your fingers, you’re leaving money on the table!  Target Your Year-End Goals | The Basics & More! will work with where you are now to ensure that you’re supercharging your fundraising in the critical last six weeks of the year.

Face your year-end fundraising with confidence!

“I just wanted to thank you again for your help with our Annual Appeal. This year, we almost doubled the amount we have ever received from one appeal. Amazing!”

Curran Streett, MPH Executive Director The Pride Center of the Capital Region Albany, NY

Here’s How It Works

Target Your Year-End Goals | The Basics & More! is a four-week eCourse which includes written content, recorded webinars and worksheets created to guide your organization step-by-step, towards maximizing year-end fundraising season.  Every Monday for three weeks, beginning on October 28, you and your team members will receive an email containing the week’s course materials (in PDF format).  On Friday, November 22 you’ll be receiving the final installment of the course.

October 28

Week One:  Prepare for the best

  • The perfect plan:  How to define your year-end goals
  • What can you use…and what can you lose?
  • The secret weapon of storytelling: crafting yours

Worksheet:  Where you’ve been and where you need to go

November 4

Week Two:  Ready to get moving?

  • Panning for gold:  are you wasting money by sending your direct mail appeal to the wrong people?
  • Help your board and volunteers help you
  • Planning donor visits and calls: what you absolutely must include

“Breaking down the process into segments takes away the ‘overwhelm factor’ of a workshop or a webinar and guides you incrementally into achieving what you thought was impossible! You provided valuable insight into all angles of how to write a meaningful piece to incite reaction from donors. Great work!”

Class Participant, Direct Mail Fundraising | The Basics & More!

November 11

Week Three:  Takin’ it multichannel

  • Developing your year end email series: what really works
  • Setting yourself apart from the rest: developing email headers
  • How to tweak your website and landing page to boost results

Bonus:  Recorded Webinar: How to Plan Your Successful Online Fundraiser

Your biggest fundraiser is just around the corner — the membership drive, year end appeal, or gala. Have you figured out your online strategy yet? Does it consist of crossing your fingers and sending two blast emails? Again?

Whether you’re raising $1k or $1 million online, you need a plan to get there – online strategist Kerri Karvetski will give you a campaign plan that gives structure and purpose to your online fundraiser. 

November 22

Week Four:  Integrating social media…and followup, followup, followup!

  • Don’t stop now:  What you must know about integrating social media
  • Rinse and repeat:  Fun ways to bring board members, staff and volunteers into the year-end process

Bonus:  Creating an Email Campaign Series:  Guide and Worksheet templates

What’s In the Class?

Target Your Year-End Goals | The Basics & More! will run from Monday, October 28 through November 22.  This course runs completely online, and all materials will be delivered electronically.

You and your team members (board, program staff, volunteers, etc.) will receive class materials every Monday morning via email.  This class includes four informative class modules (including worksheets and templates), a one-hour recorded webinar and one recorded teleseminar. Don’t worry – we’ll include information on how to download and read/listen to the course materials and provide technical support to make sure you can access all of the course materials and webinars.

“I found the substance as well as the form of presentation very compelling. I intend to recommend it to some of my clients who desperately need annual fund enhancement. Also, I will use it with my graduate students at Brandeis University where I teach fundraising management—and have for the past 22 years.”

David A. Mersky Mersky, Jaffe & Associates (Monthly Giving | The Basics & More!)

Who is this Course For?

I’m building a small team of development volunteers to dissect your new resource, “The Power of Thank You.” We’re rebuilding our donor relations systems and procedures, and this tool seems to be exactly what we need to enter a new phase of donor retention. Great stuff!

Bill Wichman The Micah Project

This course is for:

  • CEOs and Executive Directors
  • Board Members
  • Development Staff
  • Program Staff
  • Volunteers

Even better? You can register as many individuals from your organization as you’d like. That way everyone, from your ED to your board members to program staff will truly be “on board,” learning what they can do to ensure your organization meets goal.

“Your new direct mail course was very helpful and beneficial to me. In this course, you simplified something that has become so complicated at times. Everyone is looking for a way to stand out. Everyone wants their direct mail campaign to make a BIG difference. Your course provides easy-to follow steps of how to accomplish this. I especially liked that the course was broken up over six weeks and focused on a new component of direct mail each week. By including actions to complete each week you also forced us to sit down and really understand what you were teaching while working toward the goal of our end of the year appeal—Thank you!”

Tyler D. Wilson, Executive Director The Ricky Proehl P.O.W.E.R. of Play Foundation

Ask Questions — Get Answers!

This course is taught by Pamela Grow, author of Five Days to Foundation Grants, founder of Simple Development Systems, and publisher of The Grow Report, the leading free ezine for small nonprofits.

All participants in this course will have direct email access to Pamela for questions about the course materials and how they apply to your non-profit. Ask one question or one hundred questions… I’m here to help your organization succeed.  You’ll also gain access to our private Facebook group where you can share your own strategies and find out what’s working for others!

What Does It Cost?

You can register your organization’s entire team, including volunteers, staff, board members and more, for the price of just $67.

And when was the last time you were offered a guarantee?

This course comes with a 30 Day Money Back Guarantee if you’re not satisfied.

Questions?  Email me.

“We found the class informative, beneficial and convenient – learning, affirming and planning new strategies all at our own fingertips in our own work spaces and in our own meeting room! Thank you!”

Carol C. Staszkiewicz Evergreen Foundation, Inc.