Social Media for Nonprofit – Re-thinking the Rules of Engagement

February 7, 2010

This blog post came out of an impromptu phone conversation with marketing consultant, Rob Olic. The content was too good not to share. If you like it, let me know and I’ll get him to contribute again! Pam: Did you read my latest blog entry on engagement? Rob: Yes. Pam: What did you think? Rob: […]

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Let’s Get Engaged, Honey

February 1, 2010

Let’s just say it: engagement is a buzzword. I spent a few years in the educational publishing business, and it was a word I saw trotted out again and again, to describe every latest and every greatest. Engaging resources. Engage your students with this product. It’s all about engagement. After a while, a word loses […]

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Don’t Give Me Gobbledegook …

January 29, 2010

With thanks to Hildy Gotlieb, I’d like to share this wonderful video. A good reminder to everyone who writes in the nonprofit arena. 

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8 Biggest Grant Proposal Mistakes

January 26, 2010

Are you making these mistakes in your grant proposals? Learn some of the most obvious (and not so obvious) mistakes that could spell doom for your grant proposal!

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My Theme for 2010 … Three Words?

January 15, 2010

Every year, I evaluate the year just passed.  Did I meet my career goals?  My health and fitness goals?  Did I stick to my resolutions of the previous year? While, yes, I stuck to my fitness plan (for me that’s a no brainer.  Exercise has been an integral part of my life for 20something years),  […]

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KISS – Keep it Simple Sweetheart … with Swipe Files!

January 6, 2010

“Imitation is the highest form of flattery.” -Coco Chanel Regular readers of my newsletter, The Grow Report, know that I am a huge fan of the online fundraising resource SOFII. SOFII showcases exhibits from the best fundraisers in the businesses – people like Mal Warwick, Ken Burnett, Tom Ahern and Lisa Sargent. In fact, SOFII […]

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Sometimes it Really IS Who You Know

December 22, 2009

The year was 1982 and I was working as an administrative aide to the House Chairman of the Appropriations subcommittee of Mental Health. It was a fascinating time to be working in government, particularly in the field of mental health.  I worked for a brilliant, compassionate individual by the name of Joseph Young, Sr.  Joe […]

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Keep Christmas in Your Heart All Year Long

December 22, 2009

“I will honor Christmas in my heart, and try to keep it all year.” Charles Dickens Many years ago I was working for the Philadelphia Bar Association at their offices on South Market (near the famous Reading Terminal Market … about the only positive about working for the Philadelphia Bar Association :-). My husband and […]

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15 Nonprofit Social Media Stocking Stuffers and Resolutions

December 14, 2009

Today’s post is from guest author Aerin Guy. If you’re like me, you’ve spent the better part of 2009 exploring the explosion of emerging social media tools.  This year has brought a lot of “wow”, a little “whoa!”, and a whole lot of “what next”? The jury is out on Google Wave, as many of […]

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11 Books for the Fundraiser on Your Gift List

December 13, 2009

When it comes to nonprofit development, you’ll find that many authors have a tendency to make simple things enormously complex. Quite the contrary, strong development involves learning basic marketing techniques, the value of truly understanding your donor, and, lastly, how to develop simple, consistent systems that tie it all together. Got a fundraiser on your […]

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Is Every Donor Your Favorite? They Should THINK That They Are!

December 11, 2009

This morning I saw this wonderful quick video from Carrie Wilkerson (also known as the Barefoot Executive) about how to make every client think they’re your favorite. I think there are some great donor retention lessons to be learned here:

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Does Your Nonprofit Major in Minor?

November 30, 2009

Most people fail in life because they major in minor things. Anthony Robbins I’ve been a member of the CharityChannel listserv community now for probably nine years. It’s been an amazing resource for me throughout my career – and also a barometer for the mindset challenges that tend to drag nonprofit organizations down. Recently I […]

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Two Simple Ways to Increase Your Online Giving

November 23, 2009

Several weeks ago I decided to make a donation a local nonprofit organization I worked with years ago and promote them on Twitter, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched […]

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5 Down & Dirty Tips to Ramp up Your End-of-Year Appeal

November 11, 2009

It’s already November, and, if you’re working for an understaffed agency with too much to do and not enough time or resources, think twice before you regurgitate last year’s annual appeal letter and call it a day. First off, ask yourself a few questions: Will you be mailing out your letters in-house or using a […]

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6 Benefits of Using Twitter for Nonprofit

November 10, 2009

“Why should we?” “Twitter is just a bunch of noise about people eating lunch.” “Our customers aren’t online.” “We already have a website.” Sound familiar?  There are plenty of reasons to avoid social media, it seems.  It is true that there are a zillion time-wasting testimonials out there, and a plethora of pundits sharing little, […]

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Fundraising Fun? You Betcha!

October 29, 2009

Nonprofit blogger and Twitterer, Marc Pitman, recently twitted that “many see fundraising as an evil, a necessary evil but evil nonetheless.” I couldn’t agree more and, frankly, I just don’t get it! Fundraising is challenging, it’s people-centered, it’s constantly learning and evolving, it’s creative – fundraising is FUN! So why is it that so many […]

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October 19, 2009 – Simple Tip of the Day

October 19, 2009

Recently one of my client’s board members celebrated her birthday in style – in lieu of gifts, she requested that donations be made to her favorite charity. We publicly thanked her – on Twitter, Facebook and in our quarterly newsletter. If you’ve received a unique gift from one of your donors, make it a point […]

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Nonprofits and Employee Attrition – The Truth Hurts

October 14, 2009

This unedited ad recently appeared, seeking a “Development Associate” for a local nonprofit organization. DUTIES AND RESPONSIBILITIES: 1) Development Office assistance • manage donor/gift records including processing gifts and reconciling with business office, receipting gifts and producing acknowledgments to donors • organize mail appeals several times a year including supervising volunteer crews if needed • […]

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It’s just emotion that’s taken me over … Tied up in sorrow, lost in my soul

October 9, 2009

(With apologies to the Bee Gees …) For six years I worked for a regional private family foundation. It was an amazing learning experience on so many levels, including teaching me how donors respond. In a recent post on Kivi’s Nonprofit Marketing Blog, Kivi notes that people’s hearts tend to overrule their heads. She raises […]

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6 Tips for Collecting Great Nonprofit Stories

October 6, 2009

If you’ve been in this field for any length of time, you’ve heard all about how important it is to capture your organization’s story. Most nonprofit marketing bloggers, however, tend to focus solely on one aspect of your organization’s story when, in fact, having an entire cache of stories – from your founder, your clients, […]

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