Two Simple Ways to Increase Your Online Giving

November 23, 2009

Several weeks ago I decided to make a donation a local nonprofit organization I worked with years ago and promote them on Twitter, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched […]

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5 Down & Dirty Tips to Ramp up Your End-of-Year Appeal

November 11, 2009

It’s already November, and, if you’re working for an understaffed agency with too much to do and not enough time or resources, think twice before you regurgitate last year’s annual appeal letter and call it a day. First off, ask yourself a few questions: Will you be mailing out your letters in-house or using a […]

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6 Benefits of Using Twitter for Nonprofit

November 10, 2009

“Why should we?” “Twitter is just a bunch of noise about people eating lunch.” “Our customers aren’t online.” “We already have a website.” Sound familiar?  There are plenty of reasons to avoid social media, it seems.  It is true that there are a zillion time-wasting testimonials out there, and a plethora of pundits sharing little, […]

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Fundraising Fun? You Betcha!

October 29, 2009

Nonprofit blogger and Twitterer, Marc Pitman, recently twitted that “many see fundraising as an evil, a necessary evil but evil nonetheless.” I couldn’t agree more and, frankly, I just don’t get it! Fundraising is challenging, it’s people-centered, it’s constantly learning and evolving, it’s creative – fundraising is FUN! So why is it that so many […]

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October 19, 2009 – Simple Tip of the Day

October 19, 2009

Recently one of my client’s board members celebrated her birthday in style – in lieu of gifts, she requested that donations be made to her favorite charity. We publicly thanked her – on Twitter, Facebook and in our quarterly newsletter. If you’ve received a unique gift from one of your donors, make it a point […]

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Nonprofits and Employee Attrition – The Truth Hurts

October 14, 2009

This unedited ad recently appeared, seeking a “Development Associate” for a local nonprofit organization. DUTIES AND RESPONSIBILITIES: 1) Development Office assistance • manage donor/gift records including processing gifts and reconciling with business office, receipting gifts and producing acknowledgments to donors • organize mail appeals several times a year including supervising volunteer crews if needed • […]

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It’s just emotion that’s taken me over … Tied up in sorrow, lost in my soul

October 9, 2009

(With apologies to the Bee Gees …) For six years I worked for a regional private family foundation. It was an amazing learning experience on so many levels, including teaching me how donors respond. In a recent post on Kivi’s Nonprofit Marketing Blog, Kivi notes that people’s hearts tend to overrule their heads. She raises […]

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6 Tips for Collecting Great Nonprofit Stories

October 6, 2009

If you’ve been in this field for any length of time, you’ve heard all about how important it is to capture your organization’s story. Most nonprofit marketing bloggers, however, tend to focus solely on one aspect of your organization’s story when, in fact, having an entire cache of stories – from your founder, your clients, […]

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Godin’s The Problem with Non and Another Duh Moment

September 27, 2009

“You lose it if you talk about it.– Ernest Hemingway The problem with non, a recent Seth Godin blog post got a lot of attention from nonprofit bloggers recently. Godin is a marketing guru who attracts a large nonprofit following. He argued that nonprofits “abhor change” and notes that, for many, it’s easier “to buy […]

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September 11, 2009 – Simple Tip of the Day

September 11, 2009

One quick, easy, free way to generate viral publicity (and involve your board) is to create a byline for your organization for every staff member and board member to include within their email address. Be sure to include a link to your organization’s website, Twitter url and Facebook Fan Page! What are your quick tips? […]

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How Much Should You Request in Your Grant Proposal? How Much Do You Need?!

August 24, 2009

One of the most common questions I’m asked is “How do you know how much to request when drafting a foundation grant proposal?” Well, how much do you need? Folks, this isn’t rocket science and I refer, once again, to my constant mantra of “systems, systems, and systems.” Have you been researching foundation funders on […]

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It’s the Economy Stupid! What Smart Grantseekers Need to Know to Get Funds in Today’s Economy

August 14, 2009

“When written in Chinese, the word “crisis” is composed of two characters-one represents danger, and the other represents opportunity.” John Fitzgerald Kennedy The other day I was chatting with a fellow nonprofit consultant on Twitter about business and she noted that “organizations are cautious in spending.” When I stated that that was the understatement of […]

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Behind the Scenes at a Grantmaking Foundation

August 10, 2009

Have you ever wondered just exactly what goes on behind the scenes at a private, grantmaking foundation once your proposal is delivered? I was fortunate for the opportunity to work at a private, family foundation for over six years. I worked for them during their early days, when they were just beginning to establish guidelines […]

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Direct Mail Dilemma: Re-solicit Existing Donors or Acquire New Donors?

August 7, 2009

Faced with limited dollars, is it best to hit up existing donors again, or forage for new ones? Like many questions, the answer to this question depends? In his book, “Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series),” Mal Warwick suggests that a donor should receive at […]

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How To Lose Donors & Persuade People To Hate You

August 6, 2009

I’m a big fan of John Carlton. For those who aren’t familiar with John’s work, he’s one of the highest paid copywriters in the world and a very successful marketer. He recently hosted a couple of events, one in San Francisco and the other in Las Vegas, and experienced some interesting hotel “challenges” that he […]

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Nonprofit Development – There are No Shortcuts – Only Systems

July 29, 2009

    “There are no shortcuts to any place worth going.”  Beverly Sills   Last week I participated in my first live chat on Twitter.It was hosted by Hildy Gottlieb and a large group of nonprofit consultants shared their current experiences within the world of nonprofit consulting. One topic that came up quite frequently concerned […]

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Do Angels Sleep?

July 19, 2009

When my youngest daughter was three years old her great grandmother died. I traveled to Michigan for the funeral, leaving my husband in charge of my two daughters. It was the first time I’d ever been away from Abigail overnight. I was gone five days, and when I returned Abbey couldn’t quit asking about the […]

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Are You Throwing the Baby Out With the Bath-water? Long-term vs. Short-Term Development Success

June 21, 2009

Several years ago I had a job working in sales. Advertising sales to be exact. For a small weekly newspaper that was struggling to the point where, every payday, I’d rush downstairs to the bank housed in the building to cash my check, praying that it wouldn’t bounce. Anyone who knows me well knows that […]

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6 Degrees of Separation and Fundraising

June 11, 2009

A week or so ago a discussion came up on the AFP Group that I belong to on LinkedIn. A member’s organization was debating whether or not to participate in the Benevon method, a rather pricy series of workshops and coaching. Benevon, formerly known as the Raising More Money model, uses the method of intimate […]

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Announcing World #twenty$tuesday

June 1, 2009

Never underestimate the power of a few committed people to change the world. Indeed, it is the only thing that ever has. Margaret Mead I’ve been on Twitter now for several weeks and I LOVE IT! It’s been a boon to my business in unexpected ways, it’s fun, it’s fabulous connecting with people from all […]

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