Sample nonprofit direct mail letter template | FREE download

October 8, 2012

Are you struggling with your organization’s year-end appeal?

Your first step is to forget almost everything that you’ve ever learned about writing.

Ignore the admonishing voice of your high school English teacher “tsk tsking” in the back of your head.

Take a big black sharpie to your organization’s statistics and forget all about your illusions of “professionalism.”  What I’ll be asking you to put on paper might even strike you as schmaltzy and sentimental.

You’re about to embark upon the most exciting part of this journey…and it’s best to start off with a clean slate.

We’re talking about writing to raise money, plain and simple.  It’s not academic, it’s not journalism, and it’s definitely not the business writing you’re probably used to.

Here’s a free template to get you started.

Do you have a before and after you’d like to share?  Email me at!

{ 5 comments… read them below or add one }

Mazarine October 11, 2012 at 2:33 pm

Oh Pam, Thanks for this!

I appreciate it! And tweeted it! 🙂

It reminds me of Dear Mr. Fancy Pants from Agents of Good.

Pamela Grow October 11, 2012 at 2:35 pm

I loved Mr. Fancypants!

This is something that I put together for my Direct Mail class and thought I’d share.

Of course, we all know that YOUR donors are different and wouldn’t respond to simple language :).

Nancy Shane October 12, 2012 at 7:07 am

Thanks for the great suggestions! ery timely as I’m working on my year-end appeal right now.

Ligia December 10, 2012 at 7:15 am

Awesome tool Pamela, thank you! Always good to have a reminder and cheat sheet!

Tariq Aslam April 10, 2013 at 7:27 am

Hi, we are looking for someone who can help us in writing a fundraising letter which e can send out to individuals and corporations to raise for the Syrian People, and which is the best way to do this.

Leave a Comment

Previous post:

Next post: