Shelley

January 5, 2017

“As the new Associate Director of Development at a not-for-profit senior retirement community,  I was told that year-end giving was almost non-existent therefore, no real effort had been put into a campaign.  The rationale was donors were bombarded with requests and we were always at the bottom of their list.  Taking cues from Simple Development Systems (I purchased two years ago), I came up with a plan in mid-September and presented to my boss. Her words were, ‘Okay, what do we have to lose?’  The campaign used direct mail, email and social media.  The direct mail had three pieces that dropped in late November, early December, and late December.  I used a letter from the CEO, a letter from a resident, and a postcard — all telling a story.  And it worked!  Not only did the year-end giving increase by 54%, we raised awareness and received several compliments.  HUGE win and, hopefully, a great start to our 2017 fundraising.”

Shelley

Comments on this entry are closed.

Previous post:

Next post: