Have your donor communications got you in a rut? Do you feel stuck? Uninspired? Listen, regardless of how passionate you are about your organization and mission, you’ve probably experienced writer’s block. And that’s okay. Writer’s block can affect us all. Heck, it’s even hit me on a day when all of the other stars felt perfectly aligned. So don’t sweat it. Sometimes, you don’t even need to look all that far for inspiration.

Lots of things have the power to inspire us and bring us out of writer’s block rut. Out of the donor communications darkness/black hole into which we’ve fallen. Remember this: your donor communications are a regular thing, and each piece doesn’t require you to reinvent the wheel every time. No one should feel like they have to look for something new, clever, and genius every time it’s time to reach out to supporters. That’s not what “communicate both frequently and well” means.

So take a look at this. Heifer International did this thing where they held a contest, and I featured it in an Inbox installment awhile back. The prize for the winner of the contest was a baby goat named after them. The email was cute, personal, and undeniably Heifer. Plus, entering the contest (which lasted three days) was contingent on making a donation before the clock struck midnight on day three.

Well, Heifer has just done it again, only now, it’s all about an alpaca. So from June 12 to June 15, those who donated any dollar amount were entered to have an alpaca named after them. Notice it’s not all about the dollar number. Whether you give $5 or $500, you’re in it to win it. I like that. Heifer has kept it relevant and cute with this email, while encouraging supporters to give, and to give before time runs out. Check it out!

How can you repurpose your best content? Be sure to join us for Nonprofit Storytelling | Basics & More™ to learn all about how to engage and inspire your supporters with your best stories. Click here to learn more.

 

 

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Power of Storytelling | The adventures and misadventures of Bagel, the frozen kitten

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Earlier this year, Nikki Martinez, a cat foster mom, put on her Superwoman cape and, along with her husband, rescued a small litter of frozen kittens. While walking her dog, a woman stumbled upon the trio of one-day-olds behind some shrubs, and she immediately called Nikki for help. Sitting in an AM/PM parking lot, Nikki […]

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Fundraising Friday | June 15, 2018

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What’s the One Secret to Winning Foundation Grants?

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Back to Basics: How Nonprofits Can Combat Donor Decline in 2018 (and Forever)

June 11, 2018

You’ve heard the rumors, but are they true? Are fewer Americans giving to charity?  Where Are My Donors?, a new Chronicle of Philanthropy article sheds some light on how rates have dropped. Author and Chronicle Senior Editor Nicole Wallace explains: Even as “Giving USA” has reported record charitable fundraising three years in a row, the share of Americans who […]

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Fundraising Friday | June 8, 2018

June 8, 2018

In Where Are My Donors?, the Chronicle of Philanthropy reports that the “Share of Americans who donate to charity is falling.” And sure, while you can often make statistics say exactly what you want them to say, the latest numbers are showing giving declining amongst every age group, every income level, and every education level. What if, the instant […]

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Four Simple Tips to Build Relationships with Grant Funders

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Everything You Need to Know to Raise Thousands of Dollars With a Facebook Fundraiser

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Has a board member ever started a fundraiser on Facebook and you didn’t know how to manage it? How exactly do you run (and maximize!) a Facebook fundraiser? Just last month, Sean Kosofsky responded to my reach out and graced us with his presence over one Motivate Monday power half hour, where we were treated […]

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Are you making the mistake of thanking your donors (only) by channel?

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Power of Storytelling | You let donors know they’re more than just numbers…don’t you?

June 4, 2018

PNC Bank released an ad a couple of years back, and it caught my attention just last week. It’s in video form and one second shy of half a minute long. It probably seems odd that I’m mentioning it. For one thing, this blog mainly speaks to nonprofits and those who work in them. PNC, […]

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Fundraising Friday | June 1, 2018

June 1, 2018

Looking for inspiration for your organization’s storytelling? Check out this great resource I just discovered in this week’s Power of Nonprofit Storytelling. So how can you ensure that your next fundraising appeal letter gets results? Download Your Foolproof Fundraising Appeal Letter Template in this week’s What’s in my Mailbox. And, to ramp up results with your next campaign, […]

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Why Video Is Such A Powerful Non-Profit Tool

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For nonprofits, video is becoming one of the most powerful ways to empower people to take action. So much so, that 57 percent of people who watch a video go on to make a donation, according to Google. As the leading content format on social media for spurring engagement, video is an accessible and mobile-friendly […]

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Three Simple Ways to Improve Your Foundation Grant Proposal

May 31, 2018

Stop! Before you click “submit” or mail that grant proposal out the door, is there any way you can improve your chances of getting funded?   Yes. If you follow these three tips, you’ll improve your proposal exponentially: 1. Eliminate jargon. I worked with a foundation vice president who quite literally took a red pen […]

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What’s in my Mailbox | Your Foolproof Fundraising Appeal Letter Template

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“My board is thinking of going all digital to save money…” Sigh. I hear it every day from fundraisers who should know better. They seem to forget that not only is direct mail fundraising still one of the best ways to raise money — and acquire new donors — it’s also your best resource for […]

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What’s In My Inbox | Global Giving handles GDPR with clever deliciousness

May 30, 2018

On May 25th, the European Union kicked a new policy into gear. Known as General Data Protection Regulation, or GDPR, this data protection and privacy regulation provides coverage for all individuals living in the EU when it comes to the export of their personal data outside the EU. Its aim is to provide control to […]

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Power of Storytelling | Need nonprofit storytelling inspiration? Go here…

May 29, 2018

You might think that I come into contact with a lot of nonprofit stories because of the field that I work in, and you would be right. A lot of the stories I find are great ones. Countless nonprofits have a knack for stellar storytelling. They’ve figured out how to illuminate their mission and the […]

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Fundraising Friday | May 25, 2018

May 25, 2018

When a brand new subscriber signs up for your organization’s updates, how do you welcome them AND find out what makes them tick? I loved this new subscriber welcome email and survey from ONE Campaign and you will too. This week’s What’s in my Inbox. How did Cindy rock her first fundraising appeal letter – […]

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What’s In My Inbox | A relationship-building Welcome email from ONE Campaign

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ONE Campaign is an international nonprofit advocacy organization of over nine million that works to fight poverty and preventable disease, particularly in Africa. They carry out their mission through raising public awareness and compelling political leaders to support policies and programs that improve — and save — lives. I recently received a Welcome email from […]

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