Whatsinmymailbox


How are you thanking your monthly donors?

It’s a fact: some organizations underestimate the power of monthly giving. Rather than recognizing it as a program with the ability to transform organizations, instead, monthly donors often fall to the wayside. Yikes! How can you avoid overlooking your monthlies and letting them sink into a black hole? Make them feel special through expressing gratitude through unique, personalized communications, both by way of email and direct mail.

Are you a monthly donor to a particular organization, and if so, have they made you feel happy about your choice to give to them twelve times a year? How so?

I give on a monthly basis to Brittany’s Hope, an organization engaged in the work of providing safety to abandoned children. Their mission and the related work that they do captured my attention, while the way they communicate their gratitude to me inspires me to keep on giving. When a lumpy, stuffed envelope landed in my mailbox, I was intrigued, because right away, I knew it contained more than a receipt. I couldn’t wait to open it.

The result? I immediately felt a smile spreading across my face. Check out the handwritten note thanking me for my support, the lovely thank you drawing, and the gifts. That necklace is just beautiful! On their own, each component is worth sharing, but together, they’re a wonderful package. It was obvious to me that Brittany’s Hope took extra time and attention when it came time to express gratitude to not only me, but their base of monthly donors, and that means a lot. I’m glad to have supported them this far and feel enthusiastically happy about supporting them in the years to come. Yes, it’s about wanting to help children, but it’s also about donating to organizations who make me feel inspired by the work my gift is making happen.

Click on the envelope to see this package.

BrittanysHopeEnvelope

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Prison is often one of those places we dare not tread, not even in our minds. Journalist Tom Wicker said of prison life: “It discloses the nasty, brutish details of the life within – a life the authorities would rather we not know about, a life so far from conventional existence that the accounts of […]

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Save the Children of Australia is an aid and development agency dedicated to helping children who need it most. They provide protection, along with access to quality health and education services. This organization has been engaged in the wonderful work that they do for over 90 years, and their cause in itself is an emotionally […]

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Fundraising Friday | January 29, 2016

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What if you were asked this very question? It’s not exactly something you can just turn away from, going about your day as if you never heard it (or saw it). Now, what if you received an email in your inbox with this very question as its header? Would you be able to just throw […]

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Fundraising Friday | January 15, 2016

January 15, 2016

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What’s in my Mailbox | Wounded Warriors for the Win (Acquisition)

January 13, 2016

Acquisition mailings are tough. But in pursuit of growing our donor base, they’re a viable option, caveats and all. How do these mailings work? Through targeting a rented list of names sourced from a list broker that is typically used once. As Roger Craver of The Agitator notes: “Making a profit or even breaking even […]

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What’s in my Inbox | The power of handwritten…in an email?

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In all the time I’ve been doing what I do, I don’t believe I’ve ever seen a handwritten thank you email. And at this point, I thought I’d seen it all). So while the sheer idea of a handwritten thank you email in itself is novel and pretty intriguing, this particular note has extra touches […]

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For non profit communicators…write music

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Have you ever wondered why song lyrics from middle school remain stuck in your head, compelling you to sing along with the radio, while you find it next to impossible to remember anything from history class that very same year? Or, have you ever found yourself stuck with a persistent, stubborn earworm that you just […]

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