whatsinmyinbox


Today’s What’s in my Inbox was submitted by John Haydon. John writes: “Twin Cities Habitat for Humanity’s monthly newsletter is an excellent example of an email newsletter. First, they give subscribers the option of viewing the newsletter in a browser, which is important for people using mobile devices. Second, they lead with a powerful image and a story to hook readers. Third, they include several specific call-to-actions throughout the newsletter. Very smart indeed!”

Want more? Sign up for John’s Stellar Email Newsletters webinar.

Habitat-For-Humanity-Wire-March-2015

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Storytelling Can Change The World | Book Review

March 30, 2015

Storytelling is a crucial component of the human experience. From the time we’re very young, we begin learning through stories. We’re constantly communicating through stories. We share our experiences with others through our stories. And yet despite the profound importance of storytelling in our day-to-day lives, it’s so very easy for us to take it […]

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Fundraising Friday | March 27, 2015

March 27, 2015

New from Beth Kanter, Crowdfunding: Can Partnering With An Internet Celebrity Make Your Campaign An Overnight Success? We’ll be partnering later this year with one of our own SDS members, who has run a couple of scathingly successful crowd funding campaigns, to bring you an all new training. Hey, if you’re the kind of fundraiser […]

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What’s in my Mailbox | Good donor focus gets lost on a ‘dear friend’ letter

March 25, 2015

This renewal letter from Glide, features plenty of donor-focused writing (lot’s of ‘yous,’ lots of references to what the donor is making possible), a strong story (and photograph) in Yolanda, and a really terrific two-page impact statement.  A few ways this piece could have been stronger (click pieces to read): an actual ask (too much […]

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What’s in my Inbox | Does clicktivism really help?

March 24, 2015

Does clicking to send a message to Washington really make a difference? Moms Clean Air Force Team makes it all about you, starting with their subject line Look what you did. In this short, inspiring email, they make it clear that your click made a difference. “Polluters may have money, but we have something more […]

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Fundraising Friday | March 20, 2015

March 20, 2015

Donor Retention 101: How well do you REALLY know your donors? (5 Tips) How well do you know your donors? Really? Beyond LYBUNTS and SYBUNTS, beyond generation demographics, giving level, or preferred giving channel? Here are five tips to deeper relationships. How to heal an unappealing fundraising appeal. New from Mary Cahalane. Jeff Brooks’ Help! […]

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What’s in my Inbox | Sheer engagement from Greenpeace

March 17, 2015

In terms of sheer engagement, what could be better than this email from Greenpeace? Starting with the personalized, hard-to-resist-opening subject header: Is this you Pamela?, Greenpeace asks the reader to take a quiz to determine if you ‘have what it takes’ to be one of their select brave, nervous volunteers, ready for a secret mission. […]

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Donor Retention 101: How well do you REALLY know your donors? (5 Tips)

March 16, 2015

How well do you know your donors? Really? Beyond LYBUNTS and SYBUNTS, beyond generation demographics, giving level, or preferred giving channel? I’d venture to say not well. Yet true donor-focused fundraising goes beyond mere transactions. Donor-centered fundraising goes to the very heart and soul of why your donors give. How well do you know your […]

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When Millennials Take Over | Book Review

March 13, 2015

“When Millennials Take Over” is an invaluable tool that truly reaches far and wide as far as its audience goes. Notter & Grant have written a book that will benefit any person working within any kind of structured business organization today, in 2015, or who will be within the next 10 years. However, their newest […]

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Fundraising Friday | March 13, 2015

March 13, 2015

My friend, Erica Waasdorp, with Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’. SDS Members can look for Erica to present an advanced monthly giving training later this year. Who has ever needed one of THESE after a meeting? Charities should be leading the way on gender equality. Amen. New from Nonprofit Quarterly: Exponent […]

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What’s in my Mailbox | Low cost easily replicated impact report

March 11, 2015

When you’re on a tight budget, how do you convey to your supporters just how much of an impact their gift is making? Here’s a simple, donor-focused, one-page impact report from Brittany’s Hope. For more impact report examples, click here.

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What’s in my Inbox | Intriguing subject header

March 10, 2015

I liked this intriguing subject header: Is there a ‘right’ way to relieve poverty? Appleseed Ministry follows it up with a wholly donor-focused email, one that piques the reader’s curiosity while gently educating (What is the number one cause of death in the world? (This might surprise you) through the use of a quiz.

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Fundraising Friday | March 6, 2015

March 6, 2015

What’s in my Inbox | A terrific welcome email from Audubon. Fundraiser Grrl and major gifts fundraiser extraordinaire, Rory Green, with Knowing These 5 Conversation Secrets Will Make Your Major Gifts Fundraising Amazing. In this week’s What’s in my Mailbox, you’ll see a stellar membership renewal. I’m in the midst of my friend, Ken Burnett’s […]

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A Culture of Scarcity: A Guest Post by Jon Hardie

March 5, 2015

If you live in and work with, an NPO/NGO culture, you understand – in your gut – what it means to live in a Gladiator Culture; where 9 out of 10 equally qualified (but unequally prepared) foundation and agency grant applications – are rejected.  You know that knot in the pit of your stomach, when […]

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What’s in my Mailbox | Membership renewal

March 4, 2015

For some reason nonprofit membership organizations in particular really struggle with marketing. The key is simple: Your members want to know “What’s in it for me?” Tell them. This piece, from Ontario Nature, paints a vivid picture of why membership is important to you, clearly and simply. The package included a membership card, renewal form, […]

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What’s in my Inbox | A terrific welcome email from Audubon

March 3, 2015

I’ve blogged before about the importance of your email welcome message. After all, when a potential supporter has been intrigued enough to sign up for your organization’s enewsletter, don’t they deserve better than this? Welcome to XYZ org. We are happy to have you as a member of our community. Your email address and interest […]

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Knowing These 5 Conversation Secrets Will Make Your Major Gifts Fundraising Amazing

March 2, 2015

A good conversation with a donor has almost nothing to do with what you say. What matters most is how you listen. I have been on countless donor meetings, accompanied by an eager major gifts officer who has so much to say about their organization – they pitch all areas of their non-profit’s mission at […]

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The five stages of transformational nonprofit storytelling – Rose’s story

February 27, 2015

Ah, storytelling… Its very power is undeniable. It’s got an irresistible pull because it’s such an important part of our lives, and, if you really think about it, nothing beats a great story. Creating unforgettable stories that leave an everlasting impression in your donors’ minds (and hearts) is a crucial component of successful fundraising. Why? […]

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If It’s All About That ‘Base, You’re In Trouble!

February 26, 2015

What kind of experience does a donor (or potential supporter) get when they call into your organization? Is it an area of customer service that could use improvement? Today’s guest post is from Rachel Ramjattan. Have you ever been stuck in traffic bebopping along to a hit tune when life takes a strange turn?  It […]

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What’s in my Mailbox | Compelling storytelling from Oxfam Canada

February 25, 2015

  Fundraiser Grrl Rory Green is back with another submission from Oxfam Canada. Rory writes “What made it stand out was the envelope, the promise of my supported card inside and the face of the child looking out at me inviting me to open the letter.”

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