“We all like to feel special”

Do you understand what it means to be donor-centered?  Really?

SDSPodcastLogoAngel A. Aloma, has learned a thing or two about making donors feel special in his work as angel_alomaExecutive Director of Food For The Poor.  I met Angel at the FundRaising Success Engage Conference in Philadelphia, where he and his team presented on how Food For The Poor went from being a small charity with a big dream – to a $1billion-a-year charity fighting extreme poverty in 17 countries.

In this Simple Development Systems podcast, you’ll learn:

  • How Food for the Poor learned more about their donor’s motivations to give
  • How understanding donor-centricity enabled Food for the Poor to move from mailing 24 pieces of mail to 27 pieces, with a 70% reduction in ‘too much mail’ complaints
  • Why you need to think 24/7 about how can you make your donors feel good, and more

Listen:

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