whatsinmyinbox

How are small to mid-sized nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox.


Today’s What’s in my Inbox, via Kivi Leroux Miller, features a short, sweet email announcement from The Island Institute in Maine. They’ve come up with a clever way to announce their newest four-star Charity Navigator rating.

Kathy Westra, who headed their communications shop from 2004-2006, writes “I’d give them a gold star for creativity–great, share-able photo for news that usually gets buried in a dry fundraising letter.”

IslandInstitute

{ 0 comments }

Fundraising Friday | October 17, 2014

October 17, 2014

You’re a Grow Report reader.  You already know better. Fundraising Fables You Shouldn’t Believe.  Mary Cahalane asks Does a well-written appeal really matter?  The Unsafety Net: How Social Media Turned Against Women.  Under the banner of free speech, companies like Facebook, Twitter, and YouTube have been host to rape videos and revenge porn—which makes female […]

Read the full article →

What’s in my Mailbox | Nonprofit print newsletter

October 15, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. Friends of the Blue Ridge Parkway, one of the participants in our recent Nonprofit Newsletters | The Basics & More courses, wins with their Autumn newsletter. Note: the strong, vibrant photographs […]

Read the full article →

What’s in my Mailbox | Potomac Conservancy Welcome Kit

October 15, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. This Welcome Kit from Potomac Conservancy, sent following my first donation, consists of a thank you letter which details what your donation is accomplishing, a map and sticker, and a calendar […]

Read the full article →

What’s in my Inbox | ‘Before’ and ‘After’ Thank You’s

October 14, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. Participants in The Power of Thank You | The Basics & More, the online course where nonprofit organizations revamp their stewardship and donor retention processes and develop an ‘attitude of gratitude,’ were recently […]

Read the full article →

#GivingTuesday: is your organization ready? Here’s how!

October 9, 2014

December is just around the corner: Are you ready for #GivingTuesday? Since its inception in 2012, this annual event on the Tuesday after Thanksgiving (December 2nd in 2014) reminds donors to give back with gratitude. While the idea behind Giving Tuesday is simple — a day set aside for individuals, families, and businesses to give […]

Read the full article →

What’s in my Mailbox | New donor acquisition

October 8, 2014

  Internationally renowned copywriter Tom Ahern contributed this control piece for Sharp HealthCare Foundation.  Tom says: “Not a small org. But a DM control for my client, Sharp. In a couple of years, this elicited more than 10,000 gifts. I show it to my workshops a lot, asking them first before I reveal the results, […]

Read the full article →

What’s in my Inbox | Handling declined credit card payments

October 7, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. I made a recurring donation to Brittany’s Hope Foundation earlier this year as part of my “Two Gifts a Week” online mystery shopping experiment.  The donation experience was so seamless from start […]

Read the full article →

A cure for fundraising acronym agita: Why those clever initials aren’t the shortcut you think

October 6, 2014

The following guest post from Lisa Sargent was originally seen in The Loyalty Letter (you should totally sign up). A fundraising friend of mine recently sent me a thank you letter someone had sent her for review. And that’s when I saw it, the same snappy ‘all-cap’ acronym, over and over, all over the page. […]

Read the full article →

Fundraising Friday | October 3, 2014

October 3, 2014

Bad Statistics are Dangerous for Charities.  New from Simon Scriver. My friend, Donna Mehr, of Smart Annual Giving, is offering up a free year-end campaign timeline.  Look for Donna to share even more strategies when she presents for SDS next month. Why Email Still Matters to Nonprofit Marketing.   New from SOFII:   What kind […]

Read the full article →

What’s in my Mailbox | Small shop storytelling

October 1, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. This direct mail appeal, from Cancer Support Community at Gilda’s Club, shares the deeply personal story of one family, the mother’s diagnosis with cancer, how it affected the family, and how […]

Read the full article →

What’s in my Inbox | A note from a friend

September 30, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. Consistency is a vital element in your nonprofit email marketing success.  Why?  If an individual signs up for your list, and then doesn’t hear from you for three weeks, they’re likely to […]

Read the full article →

Nonprofit Monthly Giving | Interview with Michael Faith

September 29, 2014

Since the original 2011 pilot program, monthly giving has played a major role in the evolution of Simple Development Systems. In the book, Retention Fundraising: The New Art and Science of Keeping Your Donors for Life, Roger Craver notes “One important but not so easy retention win should be on everyone’s list: a robust monthly […]

Read the full article →

How can you fundraise SMARTER — not harder?

September 29, 2014

We’re just full of paradoxes, aren’t we? Every day you’re out there, dealing with society’s most complex problems, and yet many of us are given next to no resources. We’re expected to tackle serious issues as homelessness and human trafficking…while having our hands tied by funding restrictions. Of course you need to be savvy about […]

Read the full article →

What’s in my Mailbox | Nashville Rescue Mission

September 24, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. Nashville Rescue Mission‘s monthly print newsletter never fails to deliver. Catch the strong cover photograph, and the headline: Called out of the Darkness: You Helped Light Ryan’s Path. Even the standard […]

Read the full article →

What’s in my Inbox | Mercy Corps Monthly Giving Appeal

September 23, 2014

Mercy Corps, an international development organization, wins with this urgent donor-focused email monthly giving appeal, and strong monthly giving page.  Resources Best Friends Monthly Giving Email Campaign Interview

Read the full article →

Simple Development Systems Podcast | Creating a Culture of Philanthropy with Andrea McManus

September 22, 2014

Developing a culture of philanthropy is critical to your organization’s fundraising success.  But what does it mean? Here are a few signs, from the pages of Simple Development Systems, that your organization has embraced a culture of philanthropy: Everyone understands the need to raise money and is willing to do what it takes to support […]

Read the full article →

Fundraising Friday | September 19, 2014

September 19, 2014

The scathingly brilliant Rory Green is back with Who Would You Rather Ask for a Gift: A Woman or a Man?  Lots to think about.  I’m joining forces with Rory in 2015 for an all new course on working with program staff (if you haven’t read her guest post, it’s one of my favorites). Why […]

Read the full article →

Retention Fundraising | A Review

September 18, 2014

Flashback to 2000.  I was working in my first nonprofit development job for a small regional nonprofit — an organization with the typical fundraising complaints – magnified three times.  In a matter of days I realized that fundraising and systems were both a mess.   What to focus on first?  Our most highly regarded volunteer told […]

Read the full article →

What’s in my Mailbox | Extraordinary storytelling

September 17, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. Storytelling is the single most powerful way to connect people to your mission. Whether yours is a human services agency, an arts organization, an educational organization, an advocacy organization, or an […]

Read the full article →