whatsinmyinbox

How are nonprofit organizations using the power of email? Join us every Tuesday for What’s in my Inbox.


 EarthJustice wins with their ‘e.Brief’ enewsletter featuring a catchy subject header, clean layout, and easy calls to action.

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Why we love Taylor Swift (and why fundraisers should too!)

January 26, 2015

Despite record charitable giving in 2014, The Atlas of Giving is reporting that the 2015 outlook is bleak. Could this mean less than bright prospects for your fundraising success? Are donors in a position to give less or, even worse…not give at all? It doesn’t have to be that way. In the face of rising challenges, […]

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Fundraising Friday | January 23, 2015

January 23, 2015

This week’s What’s in my Mailbox | This is what donor love looks like. Straight from the heart with Brittany’s Hope. Feeding America does a wonderfully donor-focused job of empowering their donors in this week’s What’s in my Inbox | Empowering supporters. Jeff Brooks with a reminder that Showering donors with tales of your organization’s […]

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What’s in my Mailbox | This is what donor love looks like

January 21, 2015

How are nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. In 2014, as part of my continuing ‘being a donor’ experiment, I made a number of monthly gifts. The response to one $10 gift was silence (read the article here). But my […]

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What’s in my Inbox | Empowering supporters

January 20, 2015

How are nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. Kerri Karvetski of Company K Media submitted this terrific email, noting that she liked the call-to-action. I love the clean, simple layout of Feeding America’s email. It’s entirely donor-focused, and donor-empowering – “With […]

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Fundraising Friday | January 16, 2015

January 16, 2015

  My past two years of ‘being a donor’ has taught me more than any training I’ve taken. Pet peeve? The everything but the kitchen sink approach to giving options. Fundraising 101 with Does being donor-focused have to mean giving donors choice? Why do your donors give to your organization? The Agitator with a Tale […]

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It’s Not Just About The Money | Book Review

January 14, 2015

Moves management… prospect screening… engagement strategy… making the ask… prospect pool… The very terminology of major gift fundraising has always struck me as…a bit clinical and dehumanizing. And shouldn’t those transformational gifts be the continuing result of creating relationships that matter? Not moving donors through a formula – a process – that amounts to thinking […]

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What’s in my Mailbox | Repurposing content

January 14, 2015

How are small nonprofits using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop, we talk about creating a minimum of 12 donor touches a year. And the usual response is: “I don’t have […]

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What’s in my Inbox | A call to action that can’t be beat

January 13, 2015

How are nonprofit organizations using the power of email? Join us every Tuesday for What’s in my Inbox. In my online fundraising and email courses, I always recommend that nonprofit organizations set up a separate email account just to collect examples of what other organizations (and even for-profits, such as Zingerman’s or Zappos) are doing […]

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What’s in my Inbox | ‘Tapping a common pain point’

January 6, 2015

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.  In a week filled with nonprofit emails that were either derivative or desperate, it was next to impossible to find standouts.  Today’s What’s in my Inbox, forwarded by Lisa Sargent, is from […]

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Make Gratitude Your Nonprofit Organization’s Focus in 2015 – Here’s How!

January 2, 2015

Happy New Year! Welcome to a brand new year, ripe with opportunity.  You’re probably entering 2015 with fresh eyes and goals. Just as mothers soon forget the pain of childbirth, in the nonprofit world there’s a tendency to forget the past year’s mad scrambling to meet deadlines, the crazy stress of 12-hour days to plan […]

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Your Top Ten Nonprofit Blog Posts of 2014

December 30, 2014

It’s that time of year again … The time of year when we wind down one year in anticipation of the next by taking a look back at the best of the best content published on pamelagrow.com. Monthly giving, donor retention, email fundraising, direct mail communications, board members who say “I’ll do anything but fundraise,” […]

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What’s in my Inbox | Making supporters feel like valued partners

December 30, 2014

The Environmental Defense Fund wins with this email that oozes gratitude. From the subject header (Wow. Just WOW!), to the heartfelt closing paragraph: “It warms my heart to think of each of you out there in the country, busy with your lives, but willing to protect the quiet meadows, boundless seas, mysterious forests, and all […]

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Nonprofit Blog Carnival | Growing Beyond Your Wildest Dreams in 2015

December 29, 2014

The tail end of 2014 has zoomed by in a proverbial blur! In between swimming in year-end appeals and getting everything in place before 2015 rolls in, my days have been exhausting. To cap it off, I had just wrapped a discouraging conversation with one of my colleagues about implementation. Or, rather, the elusive dilemma known as […]

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What’s in my Inbox | Storytelling on a budget and year-end email subject lines

December 23, 2014

Friend and FundraiserGrrl Rory Green forwarded this delightful email – Subject: Rescued – The Happy Story of Mr. Bungo – from Vancouver Orphan Kitten Rescue, along with the note: “No paid staff at VOKRA and no fundraisers and they tell better stories than many other orgs.” Here’s a sweet, homey appeal for us cat lovers. […]

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Nine days left. What you can still do to rock your online fundraising | SDS Podcast

December 22, 2014

What can you do, what should you do in these few remaining days of 2014 to maximize your year-end online fundraising? In this SDS podcast, you’ll learn what the latest trends in online fundraising are, why you need to focus your attention on your email subject headers, how you can create subject lines that get […]

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Fundraising Friday | December 19, 2014

December 20, 2014

Fundraisers are storytellers, but we’re also tasked with being data scientists.” The always brilliant Jonathon Grapsas with M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’.  This one’s important and you’re busy. Bookmark it to come back to after the new year. Direct mail won’t be dying anytime soon.  From NPR: Why […]

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What’s in my Mailbox | “It’s Christmas and I got nobody”

December 17, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. Classic Christmas storytelling from Covenant House in this tale of the homeless teenager Jeremiah. To learn what makes this appeal special, read Mary Cahalane’s post, How to move hearts with a great story. Click the […]

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What’s in my Inbox | Lessons from being a donor

December 16, 2014

Perhaps not surprisingly, some of the biggest lessons in fundraising arise from the act of giving. For the past two years I’ve increased my charitable giving, even starting a ‘mystery shopping’ experiment back in March that continues to this day. Today’s seamless, donor-focused lesson came via St. Jude’s Children’s Hospital. The entire transaction took approximately […]

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Fundraising Friday | December 12, 2014

December 12, 2014

  One of the recent respondents to my Welcome survey wrote that the one thing she wanted to accomplish in the next six months was to “Move at least 50% of my current donors to the next giving level.” When asked what was standing between her and this goal, she responded, “Donors personal limitations.” Remember […]

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