Birmingham-based Neverthirst is a nonprofit Christian organization dedicated to providing clean water solutions to the poor, particularly those who live in North Africa and Southern Asia. Below their “Donate Now” button is a caption reading, “Where there is clean and living water, life flows.” It’s not so much a compelling catchphrase as a universal truth. Often because of our privilege, we rarely explore this idea in any conscious, meaningful way. But there are instances when, even as a witness to fundamental lack in the world, we can reach some kind of clarity. Receiving something as essential and necessary — not to mention life-saving and pure — as water, for those who need it, provides not only life, but a critical tool for living it. This empowerment to those who need it happens because of people who care. Neverthirst and other organizations who perform similar work are platforms for people to express their caring, which they do through making donations.

Neverthirst’s work is critical, and so are the supporters who make it happen. This work not only transforms the lives of the poor, it vitally supports them. So 30 seconds hardly seems like enough time to piece together a meaningful video, let alone a compelling story. But somehow, Neverthirst did it, conveying a transition from despair to hope within a fleeting moment that leaves a lasting impression. This clip was a highlight of their CauseVox campaign, which ultimately raised nearly $220,000 to provide clean water for 300,000 people in 87 villages. Notice how Neverthirst communicates to their supporters that they aren’t *just donors* — they’re partners in an important mission. Check it out…


30 Second Promo from Neverthirst on Vimeo.



Do you need a new attitude…or a new job?

April 17, 2017

Do you remember Stay or Leave? Pros and Cons of Changing Jobs? If you’ve been in the sector for any length of time, you’ve probably experienced the following… Locking down the ideal job, and then, as if out of the blue, having a micromanaging boss arrive on the scene. Or coping with a cut in […]

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Fundraising Friday | April 14, 2017

April 14, 2017

Last Saturday’s SNL spoke to the slacktivist in all of us. Thank You, Scott. This week’s Power of Storytelling. We’ve written about thasks, AKA a thank you that contains an ask, a lot. In this week’s What’s In My Inbox, you can see this strategy in action – and see how I felt as a […]

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What’s In My Mailbox | Stewarding monthly and sponsorship donors

April 12, 2017

If your organisation has a monthly giving program in place — or a sponsorship program — what steps are you taking in stewarding your donors? I actually get this question a lot. Because while your monthly donors may not fall into the category of “major gift donor” (although one of our SDS members has a monthly donor […]

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What’s In My Inbox | To ask or not to ask…that is the question

April 11, 2017

In this installment of What’s In My Inbox, I’m imparting insight in the form of a lesson on what not to do. You probably already know this, but sometimes, knowing what not to do is just as vital as knowing what to do. Around this time last year, Sandy Hook Promise surveyed me, and I […]

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Power of Storytelling | SNL pays tribute to the armchair activist in us

April 10, 2017

Actor-comedian Louis C.K. hosted Saturday Night Live for the fourth time this past Saturday, and he got the ball rolling with an edgy opening monologue. Shortly after, in probably one of the best sketches of the season, he played the role of “Scott” an unassuming slacktivist and social justice Twitter warrior, who, preoccupied with clickbait, […]

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Fundraising Friday | April 7, 2017

April 7, 2017

This week’s Power of Nonprofit Storytelling sheds light on the reality of homelessness by presenting a cohesive narrative that illuminates not only the problem but the people and their voices. Watch the video. One of our new students in this year’s Power of Thank You asked an interesting question about in-memoriam gift retention rates. And […]

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More than just a one-off: what in memoriam gifts really (can) mean for your donor relationships

April 4, 2017

When a donor makes an “in memoriam” gift, they’re presenting you with more than just a one-time gift. In fact, “in memoriam” donations often provide organizations with an opportunity that they let slip through their fingers. They don’t see it, and they don’t act on it. In memoriams are typically viewed as one-offs when the […]

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Power of Nonprofit Storytelling | Homelessness is about people: Project Renewal shares Lisa’s transformation

April 3, 2017

For this week’s instalment of The Power of Storytelling, I’m tilting my spotlight toward Project Renewal. This New York City nonprofit organization fulfills a necessary role in the community where they currently reside, and they live out their motto through the life-changing, day-to-day work that they do. Renewing lives. Reclaiming hope. Project Renewal’s mission is […]

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Fundraising Friday | March 31, 2017

March 31, 2017

Yes, I’m a fundraiser (over 16 years in the trenches now). But I’m also a donor. Here are 5 simple things to optimise your online donation process. Millennials Aren’t Worth It. “It’s sexy to discuss strategies, tactics and best practices for grabbing your fair share of millennial donors, but does it really matter?” 10 Ways […]

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Donor Experience 101: 5 simple things to optimize your online donation process

March 29, 2017

You never really understand a person until you consider things from his point of view…until you climb in his skin and walk around in it. -Atticus Finch, To Kill a Mockingbird I wear my fundraising hat like a good suit; with great pride. But for awhile now, I’ve occasionally switched it out for my donor […]

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Fundraising Friday | March 24, 2017

March 24, 2017

When Stacey Schewaga shared her win at this week’s Motivate Monday, everyone wanted to see the impact report that raised over $10,000…with no ask. Your wish is my command. This week’s What’s in my Mailbox. How did one arts organisation take on the Trump Administration head-on? This week’s What’s in my Inbox. And, from Mary […]

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What’s in my Mailbox | This Impact Report raised over $10,000 – without an ask!

March 22, 2017

For this week’s instalment of What’s In My Mailbox, I’m shining the spotlight on The College of Dentistry at The University of Saskatchewan — namely, their 2016 impact report, aptly titled “The Joy of Giving Impact Report 2016. My interest, as well as the interest of the attendees during this past Motivate Monday, was piqued […]

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What’s in my Inbox | How one arts organization takes the Trump Administration head-on

March 21, 2017

During these trying times, we really have to look to ourselves when it comes to creating positive change in the world. I’ve heard the words “be the change” so often these days, they’ve practically become a mantra, whether uttered from lips or contained within emails or blog posts or somewhere within the realm of Facebook. […]

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Fundraising Friday | March 17, 2017

March 17, 2017

What’s it like to survive a mass shooting? This week’s Power of Nonprofit Storytelling with a brilliant campaign. Brittany’s Hope is back and they’re showing how to steward those wonderful donors who make a commitment to sponsor a child. This week’s What’s in my Mailbox. IMPORTANT: Our friends over at The Agitator have launched TrueNCOA […]

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What’s in my Mailbox | Stewarding your sponsorship donors

March 15, 2017

My fundraising career began in early 2000, and during that time, I became a $35-a-month sponsor via an international children’s organization. Within a week, I received a lovely welcome package featuring my child’s photo and story. I posted the picture of my child on the refrigerator. Every month, my $35 payment was deducted. And then…I’d […]

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Power of Nonprofit Storytelling | “I survived a mass shooting. Now, I’m fighting back.”

March 13, 2017

In this instalment of Power of Storytelling, I don’t only want you to notice the story (which in itself you simply can’t not notice), but how Everytown for Gun Safety deftly repurposed it for a second email communication. The story, or should I say, Steve Frappier’s story, aside from being the type of story you […]

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Fundraising Friday | March 10, 2017

March 10, 2017

Politiken brings particularly harrowing stories to life using and an ingenious tactic I’ve never seen before. Check out this week’s Power of Nonprofit Storytelling…and be sure to click on the pictures. Students of our Planned Giving | Basics & More class know that we recommend sending out a targeted bequest mailing every year. St. Jude’s […]

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What’s in my Mailbox | St. Jude’s Legacy mailing stands out from the rest

March 8, 2017

In a sea of derivative direct mail, the most recent package from St. Jude’s to land in my mailbox is an absolute standout. Especially because it tackles an area that so many nonprofits struggle with: legacy giving. How do you talk to people in an honest yet compassionate way about lending their support to your […]

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Power of Nonprofit Storytelling | Beyond the black: Politiken brings child refugee stories to the forefront

March 6, 2017

Politiken is a leading Danish newspaper that, like many publications, has carved out its own space online. Here, stories are released across a new medium, providing the opportunity for the content to gain global readership. On the internet, Politiken’s pieces have the potential to reach places that they normally wouldn’t. On Facebook, I recently came […]

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