Four Staff Recruitment Strategies to Decrease Nonprofit Turnover

March 14, 2024

Recruiting and retaining staff can feel like scaling a mountain. Even when you think you’ve gotten closer to the summit, you most likely still have one or two more positions to fill or may even face staff turnover. Recruitment challenges have been listed as one of the upcoming trends to look out for in 2024. […]

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9 Emails Every Nonprofit Needs To Send

March 7, 2024

Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. To improve your nonprofit email marketing, […]

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Best “No BS” Resources for the Time-Strapped Nonprofit

March 6, 2024

Every day you sit down to begin working on a project. Perhaps it’s your first donor newsletter. Or an invitation to your organization’s latest event. Or maybe you’ve finally decided to work on your email welcome series. Only to be interrupted by a notification on your phone for a new *free* webinar promising the latest […]

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How to Create A Holistic Nonprofit Digital Marketing Plan

February 27, 2024

Your nonprofit invests significant time, energy, and money into bettering the lives of those you serve. However, you can’t do it all on your own. Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. Thanks to modern technology, the world is […]

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What’s in My Inbox | Nonprofit Valentines: Hits and Misses

February 14, 2024

Valentine’s Day, a celebration of love and affection, has a rich and varied history dating back centuries. Over time, the holiday evolved into a Christian celebration honoring Saint Valentine, a martyr who defied Emperor Claudius II’s ban on marriages for young soldiers. Legend has it that Valentine performed marriages in secret, leading to his eventual […]

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Lessons from MotivateMonday | Storytelling is your nonprofit’s currency

January 25, 2024

Did you ever stop to consider that storytelling is your organization’s currency? After all, this ancient art form has the power to literally move your audience to give, support and share the important work you do with the world. If you don’t know where to start in finding your best stories, this Lessons from MotivateMonday […]

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What’s in My Inbox | How do you steward your monthly donors?

January 25, 2024

With the overall decline in both donors and dollars, smart nonprofits are recognizing the importance of monthly giving programs. But monthly giving won’t transform your organization — unless you first figure out the most important element of your monthly giving program. No, it’s not the theme you decide upon. It’s not even how compelling your […]

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

January 24, 2024

If yours is a smart nonprofit and you put your digital focus on email marketing, buckle up because changes are on the horizon from Google and Yahoo, and we’ve got the scoop. It’s estimated that Gmail and Yahoo represent 32.2% of all emails opened. Your numbers may be higher. Within my clients’ email lists, I […]

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Power of Storytelling | Harmony for Change: The Global Impact of Playing For Change

January 14, 2024

I recently stumbled across this captivating rendition of John Mayer’s Grammy-winning “Waiting on the World to Change” via Dan Rather’s newsletter. What sets this apart is the collaboration of 100 artists from diverse countries, orchestrated by the Playing For Change Foundation. This musical masterpiece, created in partnership with COP28, the United Nations Climate Change Conference […]

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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

January 11, 2024

The past five years have seen tremendous change in the world — and in the nonprofit sector. We faced a global pandemic, resulting in oftentimes disastrous fundraising. Organizations relying on event-driven fundraising suffered. And one of the biggest event-driven fundraising models shuttered their doors. Then, once nonprofits recovered their wits and resumed asking, fundraising initially […]

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How to Improve Your Website’s Emotional Appeals: 5 Tips

December 14, 2023

With the all-important year-end giving season here, nonprofit professionals like you are busy developing the right messaging that will drive donations.  Let’s complete an exercise to help you get your creativity flowing. Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. We need your help to save more […]

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Do Donors Care About Matching Gifts? 7 Stats & Takeaways

December 6, 2023

You may have heard the buzz in the nonprofit sector around matching gifts, the corporate philanthropy program in which companies match donations that their employees make to nonprofits. But is it really an effective fundraising method? In other words, do donors actually care about matching gifts enough to request them? To find out, let’s do […]

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Lessons from MotivateMonday | John Lepp Shows You How to be Creative

November 30, 2023

Breaking the rules can be one of the very best things you can do to increase response for your next nonprofit direct mail appeal. But how? John Lepp, co-founder of Agents of Good, and author of the brilliant direct mail fundraising bible for nonprofit communicators, Creative Deviations: how you can infuse your storytelling, fundraising and […]

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6 Sustainable Ways to Bring More Money into Your Auctions

November 15, 2023

Sustainable fundraising is all about developing key, core practices within your organization that can be applied to several different events and initiatives so your team isn’t constantly feeling burned out and at capacity.  For many nonprofits, auctions can often feel taxing—without the right tools or practices in place, they can become burdensome—making it anything but […]

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How Your Nonprofit Can Benefit from Costco’s Key to Success

November 15, 2023

I love Costco. After all, what’s not to love? You’ve got the rotisserie chicken. Large and meaty. Seasoned to perfection and slow-cooked on rotating skewers. For my small family of two, Costco’s rotisserie chicken is a real value for the money. The birds are big and the meat is tender and moist. That means that […]

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4 Ways to Streamline Online Giving For Your Donors

November 13, 2023

As a nonprofit professional, fundraising is at the center of what you do. But along with fundraising comes the responsibility of engaging donors. After all, your fundraising efforts won’t be successful if you don’t turn community members, social media followers, and website visitors into donors. An easy donation process makes these prospects more willing to […]

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What’s in My Inbox | Thanking Your Monthly Donors

November 8, 2023

How do you thank your nonprofit’s monthly donors? Monthly donors are a special breed of supporter. They’ve chosen to make a real commitment to your mission in the form of a recurring gift. How can you make them feel how special they are to you? Should you send a monthly thank you? You can, certainly. […]

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How to Keep Donor Data Safe With Your Nonprofit CRM

November 6, 2023

As a nonprofit leader, you know the importance of donor data. It guides your fundraising efforts, drives marketing decisions, and largely impacts your ability to engage supporters.  But your data collection contains sensitive information about your supporters, and they trust you to handle that data carefully. Thankfully, your nonprofit constituent relationship management (CRM) system can […]

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Maximize Monthly Giving with Nonprofit Data Analytics

October 30, 2023

According to the latest M+R Benchmarks Study, monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. To take advantage of this trend toward recurring giving, your nonprofit […]

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Nonprofits can become more resilient by spending more on fundraising and admin − new research

October 29, 2023

Food banks can operate on a large scale that requires expensive equipment and skilled management. Brittany Murray/MediaNews Group/Long Beach Press-Telegram via Getty Images Telesilla Kotsi, The Ohio State University and Alfonso J. Pedraza Martinez, University of Notre Dame Most food banks, homeless shelters and other social services nonprofits constantly face hard decisions about how to […]

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