What’s in My Inbox | This is the kind of email you want to send now

February 17, 2022

Family and Youth Initiative, located in the DC region, is a wonderful nonprofit connecting teens who are aging out of the foster care system with caring adults. And their recent enews is a perfect example of how you want to connect with your supporters right now. Executive Director Susan Punnet’s opening letter is a warm, […]

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Encouraging Guests to Sign-up for Your Event: 4 Tips

February 3, 2022

Whether they’re hosted in-person, virtually, or in a hybrid format, events need guests to succeed. Not only will an abundance of guests fill your nonprofit’s event with life during the event itself, but each guest is also a potential lead for increased support down the line. A well-run event can be an opportunity to boost […]

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What’s in My Inbox | Jeni’s Knows: Every Day’s a Holiday

February 3, 2022

It was 26 degrees here in the burbs of Philadelphia when I received an email selling ice cream (and in case you’re interested or missed it, the groundhog declared six more weeks of winter) You may be wondering “would anyone buy ice cream by email in January?” You’re looking at her! I always thought that […]

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Lessons from MotivateMonday | Endow Black-Led Nonprofits

January 27, 2022

Why are endowments usually lacking for social change, and particularly Black-led, nonprofits? In this MotivateMonday talk, Darren Isom explores endowments. How we can find endowment funders, and how to open up the discussions. Read Endow Black-Led Nonprofits at Stanford Social Innovation Review.

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What’s in My Mailbox | Takeaways for nonprofits from political fundraising?

January 26, 2022

Oprah’s own, Dr. Mehmet Oz is apparently trying to buy himself a Pennsylvania Senate Seat (insert eye-roll here). Of course, he could hardly be worse than our current Senator, Pat Toomey, who was nothing but a corporate shill who declined to even meet with his constituency. And never mind that Oz doesn’t actually LIVE in […]

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Our Predictions for Nonprofits for 2022

January 12, 2022

In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundraise, disempowered by well-meaning boards and directors. We’re still dealing with […]

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Power of Nonprofit Storytelling | What Your Nonprofit Donor Communications Needs Right Now

December 22, 2021

We’ve been beyond operating in high gear these past two years. Balancing it all: Pandemic (now Omicron variant) worry. Home. Work. Zoom. Donors. Kids. When does it all end? And how much more burnt out can we handle before we finally collapse and pull the covers over our heads? If there’s anything you or I or […]

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What’s in My Inbox | A Non-GivingTuesday Email That Made My Day

December 15, 2021

#GivingTuesday is a movement that unleashes the power of radical generosity around the world. It can also be overwhelming, both from a donor’s perspective and from the perspective of over-worked nonprofit staff trying to compete in a sea of sameness: That’s why I loved this day after GivingTuesday email from one of my favorite nonprofits, […]

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What’s in My Mailbox | When a Holiday Card Mailing Gets it Right

December 15, 2021

I’m a fundraising trainer and consultant. I’m also a donor. One who appreciates personal touches from the organizations I support. That’s why I loved this thanks in the form of a little holiday thank you card. It came from Mother Jones, “an American magazine that focuses on news, commentary, and investigative reporting on topics including […]

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What’s in My Mailbox | “Who’s Irreplaceable? You are!”

November 17, 2021

Lisa Blackwell is a fundraising board member for Temple Concord Synagogue in Binghamton, NY. She also works to raise funds for Kilmer Mansion. Earlier this month, Lisa sent over her end-of-year appeal letter for one of our “feedback and fine-tuning” sessions. Take a look and you’ll see why Lisa’s letter garnered high praise. Why Lisa’s […]

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What’s in My Mailbox | This Post-COVID Gratitude Report Packs a Punch

November 3, 2021

Simple Development Systems is a tested fundraising model focused on growing a healthy base of individual giving support. Using a simple Ask/Thank/Report/+Feedback cycle of donor communications, nonprofits significantly grow their donor base with far less stress, while remaining true to their values. An important piece in that cycle is a regular “Gratitude Report.” If you’re […]

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Lessons from MotivateMonday | The Life Changing Magic of Tidying Up Your Fundraising

October 27, 2021

Does your fundraising spark joy for your donors and you? On a recent MotivateMonday session, we were treated to a presentation of The Life-Changing Magic of Tidying Up Your Fundraising, led by T. Clay Buck, Lindsay McCreary, and Scott Richards. Inside this training, you’ll identify the issues that keep your fundraising from being the best […]

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What’s in My Inbox | Growing Monthly Giving With a Match

October 27, 2021

Simple Development Systems is a fundraising model with a focus on growing a healthy base of individual giving support. And that includes creating a strong monthly giving program. But monthly giving is not a matter of “if we build it, they will come.” You’ve got to work it regularly. So when this email from The […]

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Preparing for #GivingTuesday | Resources for You

October 19, 2021

#GivingTuesday, Should Your Nonprofit Bother? Making the decision to participate. In GivingTuesday is a day, not a strategy, Mary Cahalane notes that “Because it’s GivingTuesday” is not a reason for someone to give. But NEON One’s Tim Sarrantonio issues a defense of GivingTuesday. In Giving Tuesday Vs. Donor Advised Funds, Laurence Pagnoni notes: The nonprofit sector […]

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Lessons from MotivateMonday | What You Need to Know About Donor-Advised Funds

October 15, 2021

Donor-Advised Funds (DAFs) are playing an increasing –and sometimes controversial—role in philanthropy. Unfortunately, too many nonprofits are unaware of both the enormous opportunities and the potential downsides of DAF’s. DAFs have been criticized, and legislation has been introduced (but not yet enacted) to regulate them. One criticism is that while donors receive the tax deduction […]

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Nonprofit Monthly Giving: Examples, Best Practices, Micro-Lesson Webinars, and More

October 12, 2021

According to NeonCRM, in 2020 there was an astonishing increase of 76.8% in new recurring donors compared to 2019. Monthly giving plays a crucial role in your nonprofit’s Ask/Thank/Report “lifetime donor attraction systems.” And now, in the midst of unstable times, growing monthly giving should be a high priority for the small and community-based nonprofit. […]

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A Facebook Parable

October 6, 2021

Picture if you will, you’ve opened a new small retail shop in a big indoor mall… On the first day, your shop opened the doors you had customers coming in the doors in droves. As they say, “business was good.” There’s something wonderful about throwing open your doors and knowing that you’ll get a certain […]

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Making Online Donations Seamless for Donors

October 4, 2021

After all of the social media, direct mail, and search engine optimization campaigns that it takes to turn a casual searcher into a potential donor, the last thing your organization wants is to lose that support right at the donation page. Fail to engage online donors and facilitate a positive donation experience, and you might […]

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Nonprofit Accounting for Small Orgs: 4 Tips

September 29, 2021

When it comes to maintaining the growth and success of nonprofit organizations, effective accounting practices are the unsung heroes of the nonprofit sector. Nonprofit accounting consists of the practices necessary for the organization to analyze and act upon critical financial data, such as fundraising revenue, donation data, and the allocation of funds throughout your organization. […]

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