What’s in My Inbox | Thankuary campaign features a rocking landing page

March 31, 2021

The Saanich Peninsula Hospital & Healthcare Foundation has raised nearly $50 million dollars for equipment, facilities, and programs since it was established in the mid-80’s. Community members joined together to raise money for rising healthcare costs for those in the region, and this independent charity was born. During the month of January, this Basics & […]

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The Best Way to Write the Lead for Your Fundraising Letter

March 31, 2021

“I lost an arm on my last trip home. My left arm.” The opening line of the novel Kindred, by American science fiction author Octavia Butler, stirs the imagination. It raises questions. It inspires curiosity. You want to read more. The lead of your fundraising appeal letter, or the subject line in your next email […]

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Fundraising Friday | March 26, 2021

March 26, 2021

Storytelling With Saoirse’s Story, the online visitor chooses their own interactive story in a concept that would work well for a domestic violence shelter. The Power of Storytelling | What a powerful interactive storytelling experience looks like What you need to know about before and after is critical in storytelling. Mary Cahalane explains. Donor Communications Behavioral […]

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What’s in My Inbox | Responding to hate crimes

March 25, 2021

Are you responsive to how your donors are feeling? Since the Atlanta spa shootings, a hate crime that claimed the lives of 8 people, including 6 Asian women, I’ve received many emails addressing the event, and the ensuing grief. One particular email really resonated with me, though, and it comes from a faith-based organization in […]

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The Power of Storytelling | What a powerful interactive storytelling experience looks like

March 18, 2021

Sharing compelling stories is a critical aspect of your organization’s fundraising. They’re stories that can ultimately convince supports to make a gift. So how are you bringing your donors into your stories? How are you sharing your organization’s “most real, truest” stories? Digital Communications Specialist and founder of Digital Charity Lab, Jean O’Brien, teamed up […]

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What’s in My Inbox | Fetterman has fun with fundraising, and so can you!

March 18, 2021

Did you know that I’m a political junkie? It’s true. I’ve been a student of political campaigns for far too many years. Every presidential campaign year, you’ll find me subscribing to get every candidate’s emails. Yes, every candidate. Of course, that meant that both my inbox and phone were overrun with emails and texts last year. And, […]

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Lessons from MotivateMonday | The latest from the Fundraising Effectiveness Project

March 11, 2021

The dust from a year of upheaval is starting to settle. How did the nonprofit sector’s donors respond? Join us for a few surprises as Steven Shattuck, Chief Engagement Officer of Bloomerang, explores the latest donor retention statistics from the Fundraising Effectiveness Project. Download the slides from this presentation by clicking here.

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The Nonprofit Email Newsletter How To

March 10, 2021

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. And there’s a reason for that. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. When done well, your print newsletter can be […]

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Lessons from MotivateMonday | What does transformation look like for your nonprofit?

March 3, 2021

A time of crisis is not just a time of anxiety and worry. It gives a chance, an opportunity, to choose well or to choose badly. -Desmond Tutu Have you ever thought that maybe, just maybe, the uncertainty and turmoil of the past year have presented you with unique opportunities? That maybe, once we fight […]

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Power of Storytelling | Orbis shows donor love on Valentine’s Day

February 17, 2021

Monthly giving is vital. If you’ve been following me for even a short time, you know how important I know it is. Did you know… “Sixty percent of donors under 35 give monthly.” “The average monthly gift is $24, or $288 a year.” “Monthly donor retention rates: 90 percent and up (double the average donor […]

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What’s in My Inbox | Knowing and honoring donor preferences

February 11, 2021

If you’ve ever donated to a political candidate, you know the pain of having your phone blow up from text messages you don’t quite recall ever having signed up for. In Seinfeld language, I have man hands. I do not like texting, nor do I care to receive text messages from anyone other than friends […]

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Lessons from MotivateMonday | Why monthly giving is more important now than ever

January 28, 2021

In 2020 there was an astonishing increase of 76.8% in new recurring donors compared to 2019! If you’ve been waffling on making monthly giving the priority it needs to be, what are you waiting for? Carve out 30 minutes to watch our latest MotivateMonday session as Neon One’s Tim Sarrantonio shares research from the largest […]

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Why and how to rewrite your nonprofit’s email Welcome message

January 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). What else should it include? I do so many things in this job (grants, donor comms, events, etc.) that I don’t […]

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What does the future hold for your nonprofit in 2021? Look inside this crystal ball…

January 14, 2021

It was the year none of us could have imagined. We’ve endured a global pandemic. Our eyes were opened to our country’s racial and economic injustice. And we’ve emerged from the most divisive election year in the history of the United States. In my own work, I witnessed a roller-coaster of reactions. Nonprofits who were […]

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Nonprofit Donor Newsletters | Print or Enews?

January 13, 2021

Recently one of our Grow Report subscribers wrote in: Hi, Pam My director of development & communications is giving serious thought to taking our hard copy newsletter and changing it to an e-newsletter. This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories […]

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What’s in My Mailbox | Random Thoughts on EOY Direct Mail

December 16, 2020

Following an initial drop-off in direct mail after our country’s lockdown, my mailbox started filling up again. Here are a few random observations from the past 6 weeks of mailings in an exceptional year… Bright yellow “URGENT” envelopes seemed to be the order of the day. A tactic that probably worked well initially, but I […]

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Lessons from MotivateMonday | Thriving During Change

December 16, 2020

How did your nonprofit adapt to the changes the past year has brought about? In this episode of MotivateMonday, speaker, change agent, and learning leader, Keisha A. Rivers joined us to reveal how, in the midst of change, you’ve got a brilliant opportunity to create your “next” normal and move beyond reacting to creating sustainable […]

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Lessons from MotivateMonday | Converting Your New #GivingTuesday Donors to Monthly Donors

December 8, 2020

GivingTuesday donors gave an astonishing $808 million online and $2.47 billion overall in 2020. And a fair share of those donors was brand new! In this session of MotivateMonday, monthly giving guru and dear friend Erica Waasdorp shares her plan for converting your GivingTuesday to monthly supporters. Consider how you’ll be focusing on monthly giving […]

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What’s in my Inbox | What you can learn about solid, empathetic storytelling from an email

December 2, 2020

I owe a fond debt of gratitude to a woman I met when I was only 22. We knew each other only briefly, but she inspired in me a lifelong love of fitness. And she shared a story one night that would forever alter my beliefs on reproductive freedom. Years earlier, my friend, who was […]

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Lessons from MotivateMonday | Establishing Your Grant Calendar

December 2, 2020

Is your organization’s grant strategy a practice of “spray and pray?” Once you’ve determined that, yes, it does make sense for your nonprofit to seek grant funding, you’ll need to hone your game plan. If you’re a small shop fundraiser who’s handling everything from data entry to major gifts to annual giving to event planning, […]

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