Nonprofit Communications in COVID-19 | Grow your digital skills with an emergency appeal

April 15, 2020

United Church Outreach Ministry values individuals and builds community in southwestern Kent County, Michigan, by providing material and educational assistance to meet basics needs, improve quality of lie, and promote self-sufficiency. On April 9, UCOM sent out an emergency appeal email requesting funding for food for their Healthy Food Choice Pantry program. The email was […]

Read the full article →

Lessons From Motivate Monday | Retaining and growing your monthly donors during COVID-19

April 15, 2020

Understandably, nonprofits all over the world are experiencing drops in fundraising due to COVID-19. So we thought it was prime time for Erica Waasdorp, author of Monthly Giving: The Sleeping Giant, to drop in for an extra-special Motivate Monday session. This former US Ambassador for the International Fundraising Conference works with nonprofit clients nationally and […]

Read the full article →

Should we send our scheduled appeal/newsletter/annual report in the midst of COVID-19?

April 9, 2020

The Coronavirus Pandemic has raised many questions around fundraising. And one of the biggest questions comes from organizations that had a newsletter, appeal, or annual report scheduled. “Do I need to pull it? Should I put it off?” In Coronavirus fundraising: What we’ve learned so far, Mark Philips advises fundraisers to go ahead with the […]

Read the full article →

In the midst of COVID-19, Trader Joe’s continues to delight

April 8, 2020

Trader Joe’s, an American chain of grocery stores headquartered in Monrovia, California, is known for its gourmet foods, fun frozen foods and snacks, and vegetarian dishes. They’re also known for their strong dedication to customer service. So, how has a global pandemic affected the usual fun, laid-back experience of shopping at Trader Joes? They’re constantly […]

Read the full article →

ITWOT, the most inspiring, fun and eye-opening conference in fundraising ever is going virtual!

April 8, 2020

Did you ever see a brilliant fundraising campaign and think to yourself, “Damn! I wish I’d thought of that?!” That’s the thinking behind ITWOT, the most inspiring, fun and eye-opening conference in fundraising ever, brought to you by our good friends at SOFII. AND NOW… because of the coronavirus pandemic, IWITOT 2020 will be available online it […]

Read the full article →

Lessons from Motivate Monday | Finding your organization’s coronavirus “story” and talking to major donors right now

April 6, 2020

How are smart fundraisers talking to their major donors doing during the uncertainty of COVID-19? For answers, I turned to Jeff Schreifels, Senior Partner of the Veritus Group, the leading donor-centered major donor consultancy in the United States and England. Jeff generously shared his firm’s experiences to date and advised that we all be on […]

Read the full article →

During COVID-19: The Supporter Experience is More Important than Ever

April 1, 2020

The entire world is on edge right now. We’re all self-isolating…and feeling isolated. You have the power to help ease that fear and uncertainty with a personal touch. Call a minimum of five donors today and every day to say hello and to find out how they’re holding up. Let your donors know that you […]

Read the full article →

What’s in My Inbox | Shedd Aquarium knows how to work Instagram during tough times

April 1, 2020

Times are tough right now, and we are struggling. You, I, and everyone else knows it. But what does that mean for nonprofits? Now, more than ever, donor service is paramount. Reaching out to those who make your work possible, particularly during these scary, uncertain times not only carries extra impact, it shines a light. […]

Read the full article →

Communicating During COVID-19: Interview

March 25, 2020

How are you communicating with your supporters during the COVID-19 pandemic? When I highlighted this terrific email, from my local film institute last week, I knew that I wanted to learn the decision making processes behind their quick and effective response to our current crisis. That’s why I was delighted when the Bryn Mawr Film […]

Read the full article →

The Best COVID-19 Resources for Donor-Centered Nonprofits

March 25, 2020

This page is updated regularly to include new resources. If you have a resource that you’ve found helpful, please email me at pamela@pamelagrow.com. General Nonprofits and the CARE Act | A Motivate Monday Webinar (direct link) Facebook: COVID 19 Charity Preparedness Group: A private Facebook group of nonprofit organizations around the world Covid-19 Nonprofit & […]

Read the full article →

Mental Health Wellness Tips for Quarantine

March 24, 2020

We’re all in this together. And many of us working from home for the first time. These tips, shared by Eileen M Feliciano, Psychologist, PsyD, MSEd, resonated with me and I’m sharing them with you. Stick to a routine. Go to sleep and wake up at a reasonable time, write a schedule that is varied and […]

Read the full article →

Fundraising from home during COVID-19: Nine Tips

March 19, 2020

Wow. What a week. It’s so important to remember in times of crisis that we can choose our response to uncertainty, and be open-minded to opportunity… to recognize and make the most of what IS in our control. We’re navigating uncharted territory here. But guess what? You have the power within you. The power to […]

Read the full article →

What’s In My Inbox | A B&M Alum shows how to communicate with your donors right now

March 18, 2020

In this week’s Motivate Monday session, we touched on donor communications during COVID-19 and zeroed in on gratitude. If you’re unsure of how to continue fundraising during this time of chaos, gratitude is the best place to start. Over the past few days, a handful of great examples have landed in my inbox. Aside from […]

Read the full article →

COVID-19 Nonprofit Communications | Building Community in a Pandemic

March 18, 2020

Let’s be honest. Our world is currently crazy and chaotic, and we’re all struggling to trek on. The collective fear, distress, and restlessness we’re feeling is very real. In the midst of all the uncertainty and fear surrounding us, nonprofits everywhere have a prime opportunity to fearlessly lead in compassion, in empathy, in community. This […]

Read the full article →

Lessons from Motivate Monday | How Nonprofits Can Navigate COVID-19

March 16, 2020

We’re facing some trying times in this world right now. So what should smart fundraisers be doing during the uncertain and fearful days of COVID-19? Nonprofit leader Beth Kanter, whose expertise also spans social media, data, and networks, stopped in for our latest Motivate Monday session. In her presentation, Suddenly Remote: Creating a Virtual Culture […]

Read the full article →

Lessons From Motivate Monday | Why you need an email welcome series

March 11, 2020

Earlier this week, the incomparable Julie Cooper came through to deliver a jam-packed power half-hour for Motivate Monday. Julie is a copywriter who specializes in direct response fundraising writing. Her presentation comes as the perfect followup to Steven Shattuck’s session about how to inspire first-time donors to give again. Imagine a prospective supporter has learned […]

Read the full article →

Yoda Reveals the Secret to Fundraising Success

March 9, 2020

“Always with you what cannot be done. Hear you nothing that I say?…You must unlearn what you have learned….Try not. Do. Or do not. There is no try.” — Yoda Success can be boiled down to this essential: without commitment, you will not succeed. In The Empire Strikes Back, Luke Skywalker is convinced that he’ll never […]

Read the full article →

Fundraising Friday | March 6, 2020

March 6, 2020

Today’s FF: Growing your monthly giving program, why your first-time donors need a different plan, bad fundraising design, behavioral science, getting your finance team on board, getting stories from program staff, winning fundraising appeals, learning opportunities, and more… In Simple Development Systems, I stress how important monthly giving is for all organizations — especially for small […]

Read the full article →

Lessons from Motivate Monday | Turn First-Time Donors Into Repeat Donors

March 5, 2020

Earlier this week, Steven Shattuck, Chief Engagement Officer over at Bloomerang, was our guest for Motivate Monday. During this power half-hour, Steven talked about ways nonprofits can be proactive when it comes to first-time donors. The donor retention rates for first-time donors, already abysmal, have dropped from roughly 23% to 20%. Only 20% of first-time […]

Read the full article →

What’s In My Inbox | Anera with a winning example of a monthly giving ask done right

March 4, 2020

In my book, Simple Development Systems, I stress how important monthly giving is for all organizations — especially for small nonprofits. If you want to build sustainability and achieve amazing results for the long-term, then monthly giving is vital to your fundraising plan. I recommend that most organizations engage in a bare minimum of two dedicated […]

Read the full article →