Lessons from MotivateMonday | Thriving During Change

December 16, 2020

How did your nonprofit adapt to the changes the past year has brought about? In this episode of MotivateMonday, speaker, change agent, and learning leader, Keisha A. Rivers joined us to reveal how, in the midst of change, you’ve got a brilliant opportunity to create your “next” normal and move beyond reacting to creating sustainable […]

Read the full article →

Lessons from MotivateMonday | Converting Your New #GivingTuesday Donors to Monthly Donors

December 8, 2020

GivingTuesday donors gave an astonishing $808 million online and $2.47 billion overall in 2020. And a fair share of those donors was brand new! In this session of MotivateMonday, monthly giving guru and dear friend Erica Waasdorp shares her plan for converting your GivingTuesday to monthly supporters. Consider how you’ll be focusing on monthly giving […]

Read the full article →

What’s in my Inbox | What you can learn about solid, empathetic storytelling from an email

December 2, 2020

I owe a fond debt of gratitude to a woman I met when I was only 22. We knew each other only briefly, but she inspired in me a lifelong love of fitness. And she shared a story one night that would forever alter my beliefs on reproductive freedom. Years earlier, my friend, who was […]

Read the full article →

Lessons from MotivateMonday | Establishing Your Grant Calendar

December 2, 2020

Is your organization’s grant strategy a practice of “spray and pray?” Once you’ve determined that, yes, it does make sense for your nonprofit to seek grant funding, you’ll need to hone your game plan. If you’re a small shop fundraiser who’s handling everything from data entry to major gifts to annual giving to event planning, […]

Read the full article →

How Are You Making #GivingTuesday Uniquely YOU?

November 18, 2020

It’s that time of year again. The time when #GivingTuesday is just around the bend. The time when my inbox looks like this once again. The time when nonprofits, many of whom I haven’t heard from all year long, begin their relentless email assault. But my mom said it to me. I said it to my […]

Read the full article →

Power of Storytelling | This wrongfully convicted father wants to see his kids vote

November 5, 2020

The Innocence Project is a nonprofit legal organization founded at Yeshiva University’s Cardozo School of Law in the early 90s. They’re committed to exonerating those who have been wrongly convicted and reforming the criminal justice system to prevent further injustices.  Though I’ve spotlighted them within this blog space before, I do often find their communication […]

Read the full article →

Quick Guide to writing Nonprofit Privacy and Legal Notice Webpage

November 3, 2020

If you are a typical nonprofit organization, you are likely to collect a large chunk of confidential information from your users, albeit in the form of IP addresses collected by your website’s statistics package. With the many updates on Facebook and the billions of users whose data was potentially compromised, online users are becoming more […]

Read the full article →

What’s in My Mailbox | A swipeable lift note to repurpose for donor communications

October 28, 2020

I recently became a monthly donor to the World Wildlife Fund. I appreciate their mission of wilderness preservation. Their efforts to conserve the planet and the life living on it are especially vital right now. The thank you letter I received isn’t worth sharing. And I was taken aback by the immediate request to become […]

Read the full article →

Power of Storytelling | An update on @Blackmainlinespeaks

October 21, 2020

If you saw this post, it most likely stuck with you. As @blackmainlinespeaks gained traction on Instagram, it received coverage from news outlets, both local and international. The account sought to expose racism lurking within private schools on the Main Line (and throughout Philadelphia) through personal stories of former (and sometimes current) students. These testimonies […]

Read the full article →

Power of Storytelling | This corporate campaign tells the story of the underdog

October 21, 2020

October 22nd marks Subaru’s 2nd annual National #MakeADogsDay. Since the beginning of the month, Subaru has been not only debunking myths that prevent shelter dogs with special needs from being adopted but framing them as reasons to adopt right now. The social media campaign is called “31 Days of Underdog Facts” and has been running […]

Read the full article →

What’s in My Inbox | Making your supporters feel like partners

October 21, 2020

Ottawa-based nonprofit Ten Oaks Project provides a safe space for youth from 2SLGBTQ+ identities, families. Thanks to TOP, these kids not only connect with each other but have the opportunity to engage with programs suited to their needs, too. TOP has been spotlighted on this blog before. I’m a donor and I love their donor […]

Read the full article →

No one sets out to write crap. A short lesson in nonprofit copywriting.

October 21, 2020

No one sets out to write crap. But when you’re in the middle of a pandemic and the craziest election in American history… Well, things fall off the plate. Now your organization’s year-end fundraising appeal is due tomorrow. What are ya gonna do? Instead of copying and pasting last year’s letter, you can create your […]

Read the full article →

Lessons from MotivateMonday | Planning Your Wildly Successful Virtual Event

October 15, 2020

A few weeks ago, I attended one of the more delightful virtual events I’ve been to. Student and killer fundraiser JodiJoy O’Keefe of Bethany Health Care was behind it. In this Lessons from MotivateMonday, she’ll be giving you the 411 on what it takes to create a successful virtual event. How do you sell sponsors […]

Read the full article →

What’s In My Inbox | See how giving your donors some fun can inspire them to give!

October 14, 2020

When this delightful email from Save the Children landed in my inbox, what could I do but head on over to their site and “fill a lunchbox” for a child? And just in time for World Food Day. It’s a great call-to-action that involves an enjoyable activity. After clicking “Fill My Lunchbox,” the reader is […]

Read the full article →

What’s in My Mailbox | Infusing your donor communications with gratitude

October 8, 2020

We talk a lot in the nonprofit sector about the ideal thank you email and thank you redirect page, and what to include in a thank you letter or phone call. But how are you infusing all of your donor communications – from your fundraising appeal letter, to your website, to your event invitations – […]

Read the full article →

What’s in My Inbox | The anatomy of a successful donate page

October 7, 2020

How easy are you making it for your donors to give online? Take a walk with me through my recent donation to the World Wildlife Fund to see just how easy it can be. 1.) The Donate button is highlighted in red and easily found on WWF’s home page.             […]

Read the full article →

What’s in My Mailbox | How are you letting your direct mail donors know about employee matching?

September 30, 2020

You need to understand how your best donors give. Do they typically mail in a check? Or do they prefer to make a gift online? The method they use to give matters. This slip from a recent PETA mailing served as a good reminder of this fact. While corporate employee matching is usually well established […]

Read the full article →

Power of Storytelling | Her “Shecanic” story

September 30, 2020

Imagine getting a manicure while your car is being serviced! It’s always inspiring to see cases where women have gone forth to carve out their own niches within traditionally male-dominated spaces. Patrice Banks, the founder of Girls Auto Clinic, is a remarkable lady and “shecanic” trailblazer who saw a need for female mechanics and created […]

Read the full article →

Power of Storytelling | Tanquerey, HONY, and $1 million raised in four days!

September 23, 2020

Do you doubt the power of storytelling for your fundraising success? Introducing Stephanie! You’re probably already familiar with Humans of New York (HONY), the storytelling project by photographer Brandon Stanton. I’ve highlighted HONY in this space and they’ve made national headlines multiple times. But you may not know about Stephanie, a 76-year-old New Yorker with […]

Read the full article →

What’s In My Mailbox | Check out how this tiny newsletter delights in big ways!

September 23, 2020

We’re all feeling it right now. It’s hard to ignore this great sense of impending doom that hangs over the world. Over our country in particular. But when it comes to your donors, this is where “inspire and delight” hits harder than ever. Think about it. How can you lighten your donors’ load right now? […]

Read the full article →