Fundraising Friday | January 11, 2019

January 11, 2019

How are you letting your supporters know they matter? This week’s What’s in My Inbox features Vermont’s Intervale Center with an inspiring email you can emulate. How did your organization’s end-of-year campaign fare? Fundraisers are reporting mixed results on their year-end digital fundraising campaigns.  In Key Drivers of Giving – Do You Know What They […]

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What’s In My Mailbox | An 84% increase in year-end funding?! See how…

January 9, 2019

It pays to understand the power of donor segmentation.  In Our Best Year End Fundraising: The System 2018 webinar series, we included a jam-packed two-hour presentation from renowned international fundraising consultant Denisa Casement. Casement is part of the powerhouse team that grew a small Irish charity from €250,000 to €3 million in a relatively short span […]

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What’s In My Inbox | Intervale Center sends me a warm, green thank you

January 8, 2019

I’ve spotlighted donor communications from Intervale Center in the past, both direct mail and email. They’re a Basics & More *and* Simple Development Systems Alum.  This Burlington-based nonprofit is dedicated to “strengthening community food systems,” and they’ve carried out this mission in ways that are innovative and sustainable for the past three decades. Since it’s […]

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What’s In My Inbox | Last minute ask mastery from Monterey Bay Aquarium…

January 2, 2019

For the 2018 End-of-Year fundraising season, it seemed like my inbox was weighed down with more emails from nonprofits than ever before. And the sad fact was that most of them were so bad they made me depressed. Just before the close of 2018, Monterey Bay Aquarium reached out with a short, friendly email encouraging […]

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What’s In My Mailbox | Who knew scratch ‘n sniff could be so compelling?

December 12, 2018

The Monell Chemical Senses Center is a nonprofit scientific research institute located in Philadelphia, PA, celebrating their 50th year. Monell conducts and publishes research primarily focused on taste and smell, as well as how these things are connected to human health and disease. Monell is the only research institute of its kind, and the work they […]

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Power of Storytelling | Sandy Hook Promise generates impact, educates, and brings awareness

December 10, 2018

After the Sandy Hook Elementary School shootings nearly six years ago, family members who’d lost loved ones in the horrific tragedy joined forces to found Sandy Hook Promise, a nonprofit organization dedicated to fighting gun violence at its roots. Since its inception, SHP has grown into a national movement that has brought parents, schools, and […]

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Lessons From Motivate Monday | How are you thanking your #GivingTuesday donors?

December 3, 2018

The 92nd Street Y and United Nations Foundation launched #GivingTuesday, a day of international charitable giving, on November 27, 2012. The idea was in response to the rampant consumerism and commercialism of the holiday season. Since its inception, #GivingTuesday has expanded into a movement-driven effort, a rallying cry against the worst kind of capitalism. #GivingTuesday […]

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What’s In My Inbox | National Toilet Day…a time for celebration, and matching gifts!

November 28, 2018

We’ve talked about this before: there are some strange “holidays” out there. We’re not talking about the nationally (or even globally) recognized and celebrated standards, like Valentine’s Day and Christmas. Those less-known designated calendar days that are quirky, silly, and sometimes even yummy can a lot of fun, too. Did you know today is National […]

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It’s #Giving Tuesday. How are you standing out?

November 27, 2018

It’s only 11 am on Tuesday morning, November 27, 2018. #GivingTuesday. And already I’m feeling like I’m being bombarded. Or, as The Whiny Donor so eloquently notes: This is a mere sampling of what’s already landed in my inbox: Tracy Malloy Curtis noted “One day can’t make up for a failure to engage, cultivate, and […]

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Four Ways to Improve Your Thank You Redirect Page to Retain More Online Donors

November 27, 2018

On Twitter recently, I was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s #GivingTuesday and year-end giving season, nonprofits are looking to […]

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Nine Books (Old and New) For the Fundraiser or Nonprofit Professional on Your Holiday Gift List!

November 25, 2018

Looking for a book for the nonprofit professional on your list? You can’t go wrong with any one of these… 1. The Power of Moments: Why Certain Experiences Have Extraordinary Impact. By Chip and Dan Heath. One reviewer urged everyone to “buy this for “YOUR FAVORITE CHARITIES. If I could wave a magic wand, I’d […]

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The Power of Moments: Why Certain Experiences Have Extraordinary Impact | A Review

November 19, 2018

I always used to joke that I was a military brat — without the military. You see, when I was a kid, we moved around. A lot. When I entered fourth grade, it was the fifth school I had attended. And, as a painstakingly shy kid, I learned how to make friends fast. In the fourth grade, […]

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What’s In My Mailbox | End-of-Year Fundraising Case Study

November 14, 2018

This time last year, I spotlighted an appeal letter provided to me by Cindy Timmerman, Development Director of Community Link, in a Mailbox installment. Community Link is a nonprofit organization dedicated to empowering people with disabilities. To that end, they provide assistance and resources so that enable these individuals to function in and contribute to […]

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Power of Storytelling | This Is Us Makes Us Cry…Yet We Keep Coming Back

November 14, 2018

This Is Us first hit NBC, and millions of viewers, in fall of 2016, and it instantly resonated with audiences in a very powerful way. I was late to the party, but luckily, the show is still going strong. High viewership and conversations across social media can attest to that. Just last month, I began […]

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What’s In My Inbox | Embrace Gratitude…Even When You Lose

November 14, 2018

When you are grateful, fear disappears and abundance appears. Live every day with an attitude of gratitude. -Tony Robbins There is power, real power, in gratitude. Embracing gratitude, recognizing all that is good, is the gateway to real fundraising. Solid fundraising. The kind of fundraising that takes your donor on a journey from first-time donor to […]

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Fundraising Friday | November 9, 2018

November 9, 2018

Fundraising is an art form. It’s also a science. And there’s power – real power – in the art of the thank you. A recent study, Learning to Say Thank You: The Role of Donor Acknowledgements, authored by Jen Shang, Adrian Sargeant, Kathryn Carpenter, and Harriet Day, shows just how much your acknowledgement program means […]

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Latest Report Reinforces: Your Thank You Matters

November 6, 2018

Fundraising is an art form. It’s also a science. And there’s power – real power – in the art of the thank you. A recent study called Learning to Say Thank You: The Role of Donor Acknowledgements, authored by Jen Shang, Adrian Sargeant, Kathryn Carpenter, and Harriet Day, is rooted in science and backed by […]

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Fundraising Friday | November 2, 2018

November 2, 2018

Your nonprofit’s thank you letter represents an enormous opportunity to grow a relationship. Are you taking advantage of it? This week’s What’s in my Mailbox features a stunning *before* and *after* thank you letter from the queen of thank you’s, none other than the founder of the SOFII Thank You Letter Clinic, Lisa Sargent. Every […]

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What’s In My Inbox | Opportunities to connect with donors are endless, and Halloween is one!

October 31, 2018

Time and time again, we’ve mentioned that when it comes to reaching out to your donors, there are an abundance of opportunities throughout the year. That means endless possibilities for talking to your supporters and strengthening relationships. For making sure you don’t forget about them and that they don’t forget about you. Holidays are extra […]

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What’s In My Mailbox | See Lisa Sargent’s transformative thank you letter magic in action

October 31, 2018

Lisa Sargent, fundraising copywriter extraordinaire and thank you letter master over at SOFII (and beyond), recently delivered an excellent thank you letter rewrite as a bonus to participants of our year-end fundraising webinar series, so I’m sharing it with all of you. Many thanks to Lisa for sending this one over. It’s from Friends of […]

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