Engagement Fundraising is here!

September 18, 2018

Whether you’re an executive director, development director, staff member, volunteer, or, yes, even a donor, Greg Warner’s newest book that he “never intended to write” is what you need right now. And that’s because Greg has a sharp and comprehensive understanding of not only how the fundraising climate looks in 2018 (and beyond), but how fundraisers should best strategize to keep their donors engaged (and giving).

You already know. Today’s fundraising is chaotic, with loads of shiny objects and misinformation to cut through. The metrics that used to measure outcomes and inform fundraising practices no longer compute. Donors have different expectations these days. It’s a complicated situation, and as a fundraiser, you’re in the thick of it.

Through Engagement Fundraising: How to raise more money for less in the 21st century, Greg proposes a solution that not only takes all of these changes into account, but embraces them through technology. At its core is donor-centric communications. What donors want from nonprofits has changed, and fundraisers have struggled to keep up with the shift. But giving your supporters what they need from you, while understanding why they give in the first place, is necessary, especially in the face of competition.

Despite the changing climate, this truth remains: a donor makes a gift to feel good about themselves. And that’s what you really want to tap into and work with, while also understanding that each donor is an individual and has unique needs.

Greg’s book contains invaluable tools, techniques, and strategies for prioritizing your donor relationships. He tackles the problems he sees in fundraising by offering implementable solutions useful to anyone involved in the sector. Consider Engagement Fundraising a manual for fixing a broken system. His writing style is clear, accessible, and inviting, and his use of stories is not only entertaining, but extra effective. I’m glad I’ve added this book to my fundraising library and you’ll be glad, too.

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Fundraising Friday | September 14, 2018

September 14, 2018

Do you shy away from controversial messaging in your storytelling? Power of Storytelling with When is the risk of controversy worth it? Hint: think of the “e-word.” It’s time to plan your year-end fundraising campaign – and write your appeal letter. Download these free resources and you’ll be well on your way.  Is fundraising critical […]

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*Free resources* for writing your best fundraising appeal letter!

September 12, 2018

Year-end fundraising season is back! Sure, it’s only September, but smart fundraisers are planning out a campaign to maximize the most generous giving time of the year. Once you’ve set a goal, dived into your data, and sketched out this year’s theme, it’s time to start working on your fundraising appeal letter(s). Going solely digital […]

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Fundraising Friday | September 7, 2018

September 7, 2018

Just when I think I’ve seen it all when it comes to nonprofit storytelling, I stumble across this. The Power of Hearing Stories. This week’s Power of Storytelling. And be sure to check out how the Point Foundation is employing an online engagement tool. “Happy birthday,” I say to you. “Thanks,” you say, “but it’s […]

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Power of Storytelling | The Power of Hearing Stories

September 3, 2018

The Point Foundation is a national organization empowering promising LBGTQ students to realize their full potential. They carry out their mission through providing scholarship funding for LBGTQ students, along with academic, service, mentorship, and leadership-focused programs to help them achieve their goals. TPF is doing wonderful, life-changing work, and they are doing it at a […]

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Fundraising Friday | August 31, 2018

August 31, 2018

See how Emily Fink, a member of Sanford Health Foundation‘s Communications Team, shares their stories in this week’s Power of Storytelling. How are you “warming up” your donors for your year-end ask? Year-end fundraising will be upon us before you know it. How are you *warming up* your donors? What’s in my Inbox. More on […]

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Power of Storytelling | Emily has shared her org’s best story…have you?

August 27, 2018

I’ve invited nonprofits everywhere to share their best stories with me, and so far, I’ve been delighted by the responses I’ve found in my inbox. Here’s one sent by Emily Fink, who is a member of Sanford Health Foundation‘s Communications Team. As Senior Communications Specialist, most of her work involves writing and sharing the foundation’s […]

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Fundraising Friday | August 24, 2018

August 24, 2018

How can understanding and leveraging response data give your nonprofit a strategic advantage? In this week’s guest post, Amy Bobrick of Merkle RMG shows you exactly what to look for. What’s your organization’s million dollar story? Find yours with these five tips. This week’s Power of Nonprofit Storytelling. Three years ago, when I ran a […]

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What’s In My Mailbox | Stickley sheds light on how to do stewardship right

August 22, 2018

Jersey-based Stickley Museum at Craftsman Farms is both a Basics & More Alum and a subscriber to my weekly Grow Report. Several years ago, I made a random online gift to them as part of an online *mystery shopping* experiment.  I was curious as to what steps I had to take between the first click and […]

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Power of Storytelling | 5 Tips For Bringing Your Nonprofit’s Stories to Life

August 21, 2018

Hopefully, you’re already aware of how vital stories are to your nonprofit and its donor communications. I’m sure you can tell folks all about your various programs, and you can probably even spout off the kind of statistics that explain why your work is important and necessary. But those things won’t motivate your supporters to […]

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Your Donors Are Speaking, But Are You Listening?

August 21, 2018

How Understanding and Leveraging Response Data Can Give Your Nonprofit a Strategic Advantage According to Target Analytics’ Q4 2017 donorCentricsTM Index of Direct Marketing Fundraising report, both the number of donors and new donors increased for the first time since 2005. There was also growth in donor retention. Though modest, a 1 percent median increase […]

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Fundraising Friday | August 17, 2018

August 17, 2018

Kechi, a young plane crash survivor who suffered horrific burns on over 60% of her body, is a former Shriners Hospital patient. She’s also an America’s Got Talent contestant. See a video of her emotional story in this week’s Power of Nonprofit Storytelling. Did you miss Monday’s Motivate Monday session? Steven Shattuck revealed the results of Bloomerang’s latest survey. Don’t miss this week’s […]

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Motivate Monday | The cold, hard truth about how nonprofits treat bequest giving, courtesy of Steven Shattuck

August 15, 2018

In this Motivate Monday session repeat guest Steven Shattuck took some time out of his day to bestow his wisdom upon us once again. This time, he came prepared with a presentation on the current state of nonprofit bequest marketing, and it will open your eyes to dangerous trends among US nonprofits in regards to […]

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Power of Storytelling | Shriners does good through the power of love — from their donors!

August 13, 2018

I began receiving communications from Shriners Hospitals for Children after making an in memoriam gift for my webmaster’s father, who passed away a few years ago. Shriners is a globally renowned nonprofit consisting of 22 care centers across North America, and their current motto is “Love to the rescue.” Headquartered in Tampa, their network of […]

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Fundraising Friday | August 10, 2018

August 10, 2018

How are you sharing your donors’ stories? This week’s Power of Storytelling with an example from an unlikely source. How will you use it? Writing for online eyes is…different. You need to capture attention quickly, and say it succinctly (the Hemingwayapp is a boon for the digital storyteller). Check out how Nashville Rescue Mission shares a complex […]

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What’s In My Inbox | Nashville Rescue Mission shows us who they are through Sonia

August 9, 2018

I’ve showcased communications from Nashville Rescue Mission before. They’re a Basics & More Alum and their print newsletter regularly brings in $2 million a year on the strength of Michelle Brinson Sanders’ strong storytelling. They’re also a nonprofit that knows how to tell a story. In my most recent email from NRM, they spotlighted a […]

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Power of Storytelling | Further teachings from Warby Parker for nonprofits everywhere

August 7, 2018

As we’ve pointed out just recently, Warby Parker realizes what a powerful tool storytelling can be. In the case of their identity and their brand, which has disrupted an industry worth billions, Warby Parker has used storytelling to communicate who they are, what they do, and who they help. Like nonprofits who value their donor […]

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What’s In My Mailbox | Donor gratitude is timeless and effective…and NECESSARY!

August 1, 2018

When it comes to your donors, is it possible to thank them too often? Probably not. Especially when, as Roger Craver notes in a recent blog post on The Agitator, so many nonprofits fail at saying thank you to their supporters. This failure is a top cause of attrition. Neglecting to say thank you to […]

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Power of Storytelling | See how stories can document works-in-progress

July 31, 2018

You know how powerful compelling nonprofit storytelling can be. You know that it’s an invaluable tool that not only impacts your nonprofit’s fundraising results, but is inextricably tied to who you are and what you do, as well as the relationships you share with your donors. Storytelling is part of our everyday lives and interactions, […]

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Fundraising Friday | July 27, 2018

July 27, 2018

How are you sharing your founder’s story? Warby Parker shares their story in a unique way. This week’s Power of Storytelling.  What could an *upsell* lightbox on your donate page do for your monthly giving program? Discover how to convert more monthly donors online in this Motivate Monday training. Are you tracking when donors arrive […]

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