Lessons from MotivateMonday | Developing your organization’s donor communication’s voice while working remotely

August 5, 2020

How do donor-centered fundraising communications form the core of your fundraising program? And how do you do it all with a small team?

This past Monday, we were fortunate to have two members of the Center for Election Science team on board for a MotivateMonday power half hour. We were joined by Caitlyn Alley Peña, Director of Operations & Programs, and Kirsten Elliott, Director of Philanthropy, and they know a thing or two about developing a strong, empathetic voice.

Together, we took a good look at a few communication pieces from CES, products of both Caitlyn and Kirsten’s dedicated work that truly resonated with CES’ supporters.

Key points:

  • We discuss a Direct Mail Appeal, COVID email, solidarity statement email, and a digital campaign
  • You’ll learn about a brilliant way to collect mailing addresses from supporters who’ve only provided emails
  • Great storytelling is always possible, even for a “nerdy” policy focused mission
  • There’s an important ingredient that makes storytelling resonate…listen to find out what it is!
  • You’ll gain insight on how to tailor communications in response to what’s going on in the world

This MotivateMonday was a special one and is not to be missed. Caitlyn and Kirsten clearly have great admiration and respect for each other, the work they’re doing is powerful, and it was a joy to have these two professionals on. You’ll gain far more than the points described above, so do yourself a favor, carve out some time, and just listen.

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