What’s in My Inbox | How is Your Nonprofit Growing Your Email List?

May 9, 2024

The goal of growing your email list should play a primary role in every nonprofit’s yearly fundraising plan. Always.

Email is more important than your Facebook, TikTok, or Instagram followers combined. Why? Because it’s only through email that you can build a one-to-one relationship online. To say nothing of the old maxim “never build your house on rented land.”

One of my favorite methods of growing email lists is through a strong lead generation piece. Lead generation is the process of attracting prospective supporters to your mission and increasing their interest through nurturing.

This free download from charity: water is a great example. The landing page appeals to prospective donors who want to “grow a child’s generosity and kindness” with the offer of the free guide World Changers: A Drop-by-Drop Guide to Empowering Kind Kids. Their all-important followup sequence is focused primarily on bringing in new monthly supporters.

Click the image below to download. Click here to read 10 Ways to Find New Donors.

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