Bacon & Chocolate & Nonprofit Storytelling

March 29, 2013

Whatever would entice you to spend $8 on a 3oz bar of chocolate?  Is it the idea of chocolate paired with bacon?  Or could it be the story on the back of the box…

I began experimenting with bacon and chocolate at the tender age of 6, while eating chocolate chip pancakes drenched in Aunt Jemima syrup, as children often do.  Beside my chocolate-laden cakes lay three strips of sizzlin’ bacon, just barely touching a sweet pool of maple syrup.  And then, the magic — just a bite of the bacon was too salty and I yearned for the sweet kiss of chocolate and syrup, so I combined the two.  This was a turning point:  on that plate something magical happened, the beginnings of a combination so ethereal and delicious that it would haunt my thoughts until I found the medium to express it — chocolate.

From there, it was just a matter of time…and what began as a love of salt and sweet quickly unraveled into an obsession.  No longer could I wait to unveil the royal coupling in solid bar form, a deep milk chocolate with bits and pieces of Hickory smoked uncured bacon and just a sprinkling of Alderwood salt.  Really, what doesn’t taste better with bacon?


Is there anything more powerful than a story?

According to Paul Smith, author of Lead with a Story, “Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool:  Microsoft, Nike, motorola, 3M, Saatchi & Saatchi, Berkshire Hathaway, Eastman Kodak, Disney, Costco, Bristol-Myers Squibb” and many others.  In fact, “at Nike, all the senior executives are designated “corporate storytellers.”

There are six reasons why storytelling is such a powerful method of communication:

  1. Storytelling is simple
  2. Storytelling is timeless
  3. Stories are demographic-proof
  4. Stories are contagious
  5. Stories are easier to remember
  6. Stories inspire

Precisely why nonprofits should be using the power of storytelling to capture their mission.  Why, then do our typical nonprofit communications read like:

…when sharing your story is so much more effective (click to read)?

Need help crafting your agency’s stories?  Try these free resources:

8 Tips for Nonprofit Storytelling

How to Tell Your Nonprofit’s Story with Video

The Real Secret for Fundraising Success

Or head over to Amazon:

The Nonprofit Narrative:  How Telling Stories Can Change the World

Or enroll in my 4-week training:







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