Fundraising Friday | January 15, 2016

January 15, 2016

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How can you pack a colossal emotional punch? This week’s Power of Nonprofit Storytelling features Wounded Warrior. Don’t miss it.

Hand-written is always powerful, but have you ever thought of a hand-written email? How’s that possible? This week’s What’s in my Inbox from The Sandy Hook Promise Foundation.

Acquiring NEW donors from direct mail is a whole ‘nother ball of wax, isn’t it? You’re not talking to your loyal donors, but instead, you’re trying to get through to people who’ve probably heard of your organization. Wounded Warrior again with one of the best acquisition pieces I’ve seen: This week’s What’s in my Mailbox.

The brilliant Sheena Greer with We Are All Children of Bowie. Speaking of Sheena, if you enjoyed her fabulous 12 Days of Christmas gift, be sure to register for her upcoming webinar, Work Smart, Play Hard: An Introduction to Creative Thinking for Nonprofits. It promises to revolutionize your work.

Our friends at Veritus with 4 Things Your Donor Wants: #4 – To Know Her Gift Made a Difference. Read the series.

Mary Cahalane with some great tips in Do and Do Not for 2016.

How are you investing in your fundraising? ‘What if I told you Starbucks spends $1,400 to acquire a customer who starts off by spending $4.25 for a Caramel Frappacino®. You’d say Starbucks is foolish — until you learned that the 20 year Life Time Value of a Starbucks customer is $14,099.’ Roger Craver with Donor Acquisition Series #1-WANTED: An Investment Mindset.

The fundraising world mourns the passing of a legend. Death of a Fundraising Evangelist.

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