December 4, 2010
Almost every nonprofit I look at makes one classic faux pas. They believe that it’s an inconvenience, an intrusion, a nuisance, a mistake to communicate frequently with their donors (or prospective donors). They don’t want to “bother” them (or, let’s face it, they’re lazy and can’t be bothered with the bit of extra work it […]
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September 13, 2010
When it comes to fundraising, everybody’s got questions. What’s the best time for an annual appeal? Is there a best time to launch our monthly giving program? How do we get started in email marketing? How do we grow a list of donors and potential donors from scratch? And on and on … But when […]
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