Don’t be shy – communicate!

December 4, 2010

Almost every nonprofit I look at makes one classic faux pas.  They believe that it’s an inconvenience, an intrusion, a nuisance, a mistake to communicate frequently with their donors (or prospective donors).  They don’t want to “bother” them (or, let’s face it, they’re lazy and can’t be bothered with the bit of extra work it […]

Read the full article →

A Sticky Situation

September 13, 2010

When it comes to fundraising, everybody’s got questions. What’s the best time for an annual appeal? Is there a best time to launch our monthly giving program? How do we get started in email marketing? How do we grow a list of donors and potential donors from scratch? And on and on … But when […]

Read the full article →

Envision yourself in a black leather dress

September 4, 2010

I’m constantly urging nonprofit professionals to get out of their familiar comfort zones. It’s an issue everyone deals with and struggles to overcome.  But unless you get out of your comfort zone, the reality is that you won’t make breakthroughs in your lives, your careers or even … fundraising. You simply can’t coast through life […]

Read the full article →

Five Ways to Sabotage Your Fundraising

August 26, 2010

1.  Practicing lousy follow-up (or none at all) You’ve heard it said before.  Good development is all about building relationships. You “know” that fact.  Yet how many times have you sighed over that grant proposal declination letter and filed it away with the proposal – without taking the time to contact the foundation to learn […]

Read the full article →

A Fundraising Revolution?

August 19, 2010

Today’s guest post is brought to you by one of my favorite people in fundraising, the always insightful and sometimes controversial Mazarine Treyz. Mazarine is the author of The Wild Woman’s Guide to Fundraising book and blog, http://wildwomanfundraising.com. She’s the co-creator of Adventures in Fundraising, the first fundraising video game. She’s passionate about teaching people […]

Read the full article →

5 Tips to Maintain Your Enthusiasm as a Fundraiser

August 16, 2010

Several weeks ago I was chatting with a board president of an educational organization over lunch.  I’d been brought in for an hour long fundraising training scheduled during the organization’s retreat. “Well,” he remarked with more than a touch of resignation in his voice, “we really don’t have an easy mission to sell – like […]

Read the full article →

Three Big Ideas to Take Your Relationships with Foundations to the Next Level

August 9, 2010

Foundation folks are constantly being pitched, talked at, “worked.” How easy might it be to stand out from the crowd by taking a completely different approach? Here are three big ideas to get you started. 1. Connect without an agenda. Some years ago, the head of a major foundation spoke at a conference of fundraising […]

Read the full article →

The Secret to Building a Great Fundraising Board

August 2, 2010

The oft-told frustrations of working with a board and development committee escaped me for a number of years.  You see, I had the good fortune, in my very first fundraising job, to work with a completely hands-off board and executive director. Imagine! Grant proposals went out with my signature on them – and were funded […]

Read the full article →

The “Un-magical” Guide to Turning Prospects into Donors

July 27, 2010

Do you ever wish you had a magic wand?  In the development office of a small nonprofit, it sometimes seems magic is the only way you’ll ever get everything done.  You know your success depends on building relationships and touching prospects multiple times in multiple ways–“dripping” on them until they are ready to give their […]

Read the full article →

Apple’s antennagate and the whole “we suck less than the other guys” spin

July 23, 2010

Let me get one thing out of the way right from the start – I own a Mac, I never leave home without my ipod,  the new ipad is the next thing on my wishlist, and the only reason I do not have an iphone is my conscious decision to steer clear of smartphones (I’m […]

Read the full article →

Ten steps to Facebook success for your nonprofit

July 22, 2010

If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and have posted some content for people to comment on. In the first month or two, your fan base grew steadily. You were excited and your board […]

Read the full article →

These 7 Copywriting Secrets Can Make You a Fundraising Hero

July 18, 2010

Regular readers know that I’ve made no secret of the fact that I believe, of all of the skills a good nonprofit marketing and development person needs, copy-writing tops the list. Why? Start collecting the nonprofit annual appeal letters that arrive in your mailbox.  Read through a few nonprofit websites.  Check out some of the […]

Read the full article →

Are you a first-rate version of yourself…or a copycat?

July 16, 2010

Always be a first-rate version of yourself, instead of a second-rate version of somebody else. ~Judy Garland A little background … For several years I’ve been publishing a free weekly e-newsletter (The Grow Report) geared to providing the one-person nonprofit development shop with the techniques they need to do all of their fundraising and marketing […]

Read the full article →

NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign?

July 12, 2010

Why Email? According to Convio’s latest Nonprofit Benchmark Study, online giving grew in 2009 by 14 percent – despite the economy.   Even better news?  Small organizations grew the fastest.  Convio reports that smaller organizations “grew their online revenue by 26 percent, and gifts by 32 percent.” Along with establishing daily and weekly processes for grants, […]

Read the full article →

Can it be True? Good News for Grantseekers!

July 5, 2010

Last week the venerable Chronicle of Philanthropy shared the news, gleaned from a study carried out by Foundation Source, that small to mid-sized grant-making foundations actually exceeded their payout requirements in 2009. Foundations are required by law to spend 5% of their investment assets each year (although not necessarily solely via grant payouts).  Foundation Source, […]

Read the full article →

What You Can Expect from Your Board – and What You Can’t 

June 30, 2010

Chances are, if you’ve been in nonprofit development for any length of time, you share the feelings of one of the members of Simple Development Systems who wrote that her greatest challenge was:  “motivating the Board to do something instead of always relying on me to do everything.” Today’s guest posting, from Gail Perry, shares […]

Read the full article →

Six Critical Things to Look For in a Foundation’s 990 For Successful Grant Funding!

June 23, 2010

When it comes to foundation grants, researching prospective foundations is crucial for locating the ideal match.  And there is no finer tool for truly observing the inner workings of a grant-making foundation — and whether or not their mission provides a match with your organization — than with a thorough investigation of a foundation’s federal […]

Read the full article →

When is it Time to look for Outside Help with your Mailing Campaign?

June 17, 2010

Dramatic reductions in grants, corporate sponsorships and overall donations have forced many nonprofits to make substantial cuts, or in some cases close their doors completely.  Despite the growth in social marketing, tried and true direct mail is still the primary fundraising source for most nonprofits.  In challenging times, it’s certainly tempting to scale back direct […]

Read the full article →

How to Tell Your Nonprofit’s Story With Video

June 7, 2010

Have you ever thought about how you tell your organization’s story? I’m a big believer in constant story collection – from your clients, your donors, your founder, your staff (see my article 6 Tips for Collecting Great Nonprofit Stories for more information) – but just as importantly as the stories you tell, is the method […]

Read the full article →

I Don’t Get No Respect. Development Staff Are the Rodney Dangerfields of the Nonprofit World

June 2, 2010

Is it true what they say? That nonprofit program people and development professionals can’t get along? A while back I had the opportunity to attend a foundation site visit on behalf of a client. As a result of the grant proposal I’d written, two trustees from the foundation scheduled a meeting to tour the facilities. […]

Read the full article →