Barb Prescott, Board Member

March 30, 2019

“I signed up for the whole year of Basics & More classes in 2016, after joining the Board of a national non-profit. Since then, we have:

  • Established a policy of hand addressing envelopes and hand-writing notes to our current (last 12 months) donors at each Board meeting;
  • Established a policy of having Board members hand-write thank-you notes to all donors;
  • Established a policy of phoning donors who give $250 or more, including sustaining donors on the anniversary of their gift;
  • Created a Fundraising Plan;
  • Segmented our donor database into six categories;
  • Creating a Planned Giving plan and launched our campaign;
  • Created a Case for Support (one of the most challenging assignments);
  • Made our fundraising letters donor-centric and used storytelling as a model;
  • Designed a series of end-of-year solicitations, starting with the fall fundraising letter and continuing through a series of seven emails, including one that is our annual ‘thank you’ (done as a limerick this year).

This was a lot to learn! I can say that we went from running a deficit for a several year period before I joined the Board, to having an additional $40,000 in our investment account, basically in a two and a half year period.”

Barb Prescott, Board Member

Comments on this entry are closed.

Previous post:

Next post: