Please do NOT give

May 13, 2013

Peter Drury, Development Director of the Seattle children’s water nonprofit organization, Splash, has been rocking the fundraising world with donor-focused examples of creative fundraising lately.

Here’s a clever little takeaway that any organization could easily integrate into their next campaign:  an email that specifically instructs supporters to NOT donate, but instead send out personal emails on the organization’s behalf.  Peter tells me it was a member of his team, Norea Hoeft, who came up with this inspired approach.  Marvelous teamwork!

{ 1 comment… read it below or add one }

Claire May 16, 2013 at 6:05 am

I tried something similar one year, when our board had insisted that we carry out an ‘emergency appeal’ against my advice. As it was held so close to the normal twice-yearly appeal date, I decided instead of the usual appeal letter to ask them to give us their email addresses. I guess asking people to send an email is much more active and engaged, but still, I thought I’d get a reasonable response, but didn’t get much in the end. I thought that maybe it just functioned to give them permission not to send a gift, while not making them feel motivated to actually give their emails.

Anyway, I think for our organisation in those circumstances that wasn’t the best idea. It’s not quite the same as what you describe though.

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