Please do NOT give

May 13, 2013

Peter Drury, Development Director of the Seattle children’s water nonprofit organization, Splash, has been rocking the fundraising world with donor-focused examples of creative fundraising lately.

Here’s a clever little takeaway that any organization could easily integrate into their next campaign:  an email that specifically instructs supporters to NOT donate, but instead send out personal emails on the organization’s behalf.  Peter tells me it was a member of his team, Norea Hoeft, who came up with this inspired approach.  Marvelous teamwork!

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