End-of-year appeals are out – it’s time to redo your thank you letters!

December 8, 2011

Today’s before and after example comes to us courtesy of Erin Tierney, Development & Outreach Specialist for the amazing organization Explorations in Math, located in Seattle, Washington.

Erin writes that after downloading a copy of the free eBook, Lifetime Donor Attraction System she was compelled to recreate her organization’s already “not bad” thank you letter to result in a warmer, more donor-centered approach.  You can read both versions by clicking below.

Note how the second version brings the donor into the picture, inviting them to share in the experience of the children discovering the joy of math.  While there are dissenting opinions about the practice of using a photograph within the body of a thank you letter, I am of the opinion that if a photograph adds to the overall charm of the letter and the organization’s printing capabilities supports it, go for it.  We are, after all, in the joy-producing business.

Explorations in Math – Old Version

Explorations in Math – New Version

 

And, just in time for the upcoming weeks of thanking, you can still download your free copy of the Lifetime Donor Attraction System to redo your organization’s thank you letters – and create your own donor WOW calendar for 2012!


How can you create an organization that’s donor-focused, year round? Learn why about.com called Simple Development Systems: Fundraising for the one-person development office a road map to success that can take the scary out and bring in a sense of comfort, self-confidence, and focus about what can and should be done.

 

{ 2 comments… read them below or add one }

Mary Cahalane December 8, 2011 at 7:01 am

Nice work, Erin!

I like the picture placement on the second one better – though I’m not sure why – it seems to let me focus more, perhaps.

I’d only add two quick suggestions: I’d use a seriph font, because it’s much easier to read in print. And indent the paragraphs, for the same reason.

Easy fixes, to make it even better!

Pamela Grow January 10, 2012 at 4:17 am

Always room for improvement. Thanks for the feedback Mary!

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