WOW your donors on autopilot

December 12, 2011

When this email from Cafe Press, wishing me a happy anniversary from the date of my first purchase with them, arrived in my inbox I thought “how easy would this be for nonprofit organizations to emulate?”

Sure, if you’re the Lone Development Director, chances are you’re too busy to remember your own family’s anniversaries, let alone donors.  But what if you could implement something like this on autopilot?

Simply sign up for a service, such as Send out Cards, and set it up for your donor to get an anniversary card on the date of their first gift to your organization.   No jargon, no ask, just a simple joyful reminder of how grateful you are for their involvement.  Set it and forget it…but your donors won’t!


How can you create an organization that’s donor-focused, year round? Learn why about.com called Simple Development Systems: Fundraising for the one-person development office a road map to success that can take the scary out and bring in a sense of comfort, self-confidence, and focus about what can and should be done.

 

{ 6 comments… read them below or add one }

Steven Smith December 12, 2011 at 7:43 am

Great tool, Pam, for the small-shop development practitioner! Will definitely add this to my kitbag! Thanks for continuing to bring good stuff to nonprofit fundraising!

Lori Jacobwith December 12, 2011 at 7:12 pm

I love this example of using technology to notice supporters. It’s fun and simple…yes I know…like your Simple Development Systems. Which every development professional should pay attention to. Thanks for this fun example, Pam.

Pamela Grow December 12, 2011 at 7:38 pm

Thanks Lori! I’ve seen some nonprofit organizations that track their donors’ birthdays, but I’ve never seen the suggestion of celebrating the anniversary of a first gift. So doable!

Pamela Grow December 12, 2011 at 7:39 pm

Thanks for commenting Steven. I had a client that used Send-out-Cards to send birthday and graduation cards to their scholarship recipients. They wisely noted, that, while their scholars might not be in the position to donate now, they would be in the future.

Kirsten Bullock December 15, 2011 at 2:21 pm

What a great tip! I’ve thought about using / recommending Send Out Cards but hadn’t heard anything about it from those in the nonprofit sector. Will have to look in to it.

Gayle L. Gifford, ACFRE December 20, 2011 at 2:36 pm

Thank you for sharing another simple but great idea.
The Beatles song “I get by with a little help from my friends” just popped into my head. What a generous community of professionals I live in.
Happy holidays to all.

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