What’s in my Inbox | Email welcome message

November 19, 2014

 

whatsinmyinbox


When a prospect lands on your organization’s website and signs up for your newsletter, what kind of message do they receive?  Is it the standard yawn-inducing

Welcome to XYZ org. We are happy to have you as a member of our community. Your email address and interest preferences have been recorded in our database. In the future, you will receive periodic emails specific to your interests.

Privacy is important to us; therefore, we will not sell, rent, or give your name or address to anyone. At any point, you can select the link at the bottom of every email to unsubscribe.

“Welcome emails generate four times the total open rates and five times the click rates compared to other bulk promotions.”  (click to read my earlier post). Doesn’t it make sense to offer your prospective donor a warm welcome, one that thanks them and let’s them know what to expect?

Grow Report subscriber Kathleen Kennedy of Sonoran Desert Protection has created this friendly, unpretentious email welcome.

SonoranDesert1

SonoranDesert2

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