Fundraising Friday | November 21, 2014

November 21, 2014



Is #GivingTuesday worth the hoopla?

I’m hearing it from readers and clients alike:  what should we be doing for #GivingTuesday?  Tuesday, December 2 marks the third annual #GivingTuesday, a manufactured holiday created to inspire action around charitable giving.

I’ll be real with you: I’m not advising clients (or you) to spend a lot of time on #GivingTuesday.  Why?  Your time is limited (especially now at year-end), and my focus – and yours – should be on long-term funding success, not gimmicks. 

Do you seriously need yet another distraction?

I’m all about getting the right things done, and you should be too.  Smart fundraising means understanding of what is absolutely essential — and then eliminating everything that isn’t. 

But hey I don’t want to be a Scrooge and spoil the fun :).  If you want to participate, be prepared!  These two posts will show you how: 

#GivingTuesday: is your organization ready? Here’s how! 

#GivingTuesday | Should your nonprofit bother? 

How can you fundraise smarter, not harder?  Guidestar.

Kudos to subscriber Coalition for Sonoran Desert Protection for their fabulous email welcome series (subscribe yourself to get the full effect).   What’s in my Inbox | Email Welcome Message.

My friend, Beth Brovodsky of Nonprofit Toolkit, has some free downloadable tools for #givingtuesday.

Fab, fab, fab new post from Kerri K over at Kivi’s site:   MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal.

This.   We’ll only excel when we evangelize.  Amen.  Look for more on this topic to come.  Because I’m on a mission. 

How Great Website Design Drives Connection & Action New from Nancy Schwartz.

What simple tweak could nearly double the amount given to charity?  Promise the donor that 100% of their gift will go to the mission/cause; none to ‘overhead’.  New from The Agitator:   Your Views On The ‘Trick Or Tweak’ Debate?  

More from The Agitator:   They’re on a Data Liberation Crusade.  Yay! 

Watchdogs: please don’t tell us how to raise funds.  For real.  New from Jeff Brooks. 

Last week I had the distinct pleasure of ‘meeting’ Jenny Mitchell, the smart and savvy woman behind  Are you Asking for help?  The world’s a lot brighter when you do (from another Brene’ Brown fan). 

This.  This is what happens when your ED discovers #givingtuesday on the Monday before and insists you create a campaign. 

When Women Stopped Coding.  From NPR.  Mind blown. 

From the Archives

The shocking secret ingredient to growing your nonprofit’s individual donor base.  Figure this one out and you’ve won half the battle.

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