What’s in my Inbox | Covering a catastrophic event (& treating supporters like insiders)

April 28, 2015

whatsinmyinbox


Saturday’s catastrophic earthquake in Nepal has already left nearly 1,000 dead. Many more are feared trapped under rubble, officials say.

Possible, a nonprofit healthcare company that delivers high-quality, low-cost healthcare to the poor, wins with this email sent shortly after the quake. Copywriter Lisa Sargent noted that the email appealed to her because “they very subtly bring emotion and authenticity.” Spend some time on the Possible site as well for a primer on a clean, simple, compelling web presence.

Splash works with foreign governments & builds local businesses to create safe water projects, at scale, in resource poor cities. Their email communications are warm, and to-the-point, and written from the point of view of a good friend.

These organizations both present stellar examples of what it means to make your donors organization ‘insiders.’

PossibleEmail

SplashEarthquakeEmail1

SplashEarthquakeEmail2

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