Fundraising Friday | April 24, 2015

April 24, 2015


Are your donors ‘insiders?’ Understanding this thing called donor-centricity is critical to your fundraising success.

Winter is coming, and the donor-centric fundraising model must evolve. New from Nonprofit With Balls.

Lisa Sargent shares Ushering in the Age of Donor Realism: Six Ways My Donor-Centric Copy Is Shifting.

Mother’s Day is right around the corner. New from Nancy Schwartz.

Net neutrality is a critical issue for nonprofits.

The State of Relationship Fundraising – A Conversation, Part II covers the seven key drivers that increase donor satisfaction, increase commitment and loyalty, and increase lifetime value (you’ll find solid examples of all seven in our upcoming Power of Thank You). From Fundraising 101.

Remember Michelle Brinson, storyteller for Nashville Rescue Mission? They’re the organization that raises over $2 million a year from their print newsletter alone through the power of their strongly donor-focused storytelling. Now, in this week’s What’s in my Mailbox, Michelle shares NRM’s latest newsletter. Don’t miss it.

From The Agitator this week: What Is a Nonprofit Website Visitor Worth? and don’t miss the Raise More, Ask Less series (we’ll be incorporating these findings into our courses).

New from Mary Cahalane. Donors ARE heroes. So are you.

Is your nonprofit’s website mobile friendly? I’m not — yet (a whole site revamp is in the works this summer)! New from Beth Kanter.

We brought you the Hemingway app (great for ridding your copy of the extraneous), and the Headline Analyzer, a terrific tool to gauge the emotional impact of your email subject headers Now, via Michelle Brinson of Nashville Rescue Mission, comes the SHORTER thesaurus. Your donors’ attention spans are getting shorter — use shorter words to captivate.

What drives us donors crazy??? Sometimes you make it hard for us to love you. Nonprofit Fundraising Do’s and Don’ts (with pictures!) New from yours truly.

Why Nonprofit Fundraisers Should Give More Attention to Gen X Donors.

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