What’s in my Inbox | Exceptional Welcome Email

May 12, 2015


I liked everything about these two Welcome emails from National Center for Lesbian Rights, starting with the subject line: “This is just the beginning…” NCLR issues a warm welcome, lets me know exactly what to expect in terms of emails, and features a beautiful close, “Together towards a new day.” The followup email, with the subject line “8 Simple Ways to Get Involved with NCLR” invites further engagement (“some of these only take a minute!”). Clean, simple, warm and friendly. Perfect for your swipe file. Lots of takeaways in these two emails.



Additional Resources

A missed opportunity: Your nonprofit’s email welcome message
What’s in my Inbox | A terrific welcome email from Audubon
What’s in my Inbox | Email welcome message and video

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