Power of Nonprofit Storytelling | Eradicating Stereotypes

July 13, 2015

PowerofNPStorytellingBanner

Nonprofit storytelling plays an important role in fundraising, and is integral to the Simple Development Systems methodology. Join us every Monday as we share ways nonprofit organizations are connecting with their donors through the power of storytelling.


Mama Hope is a “non-profit that trains impact entrepreneurs from around the world and partners them with visionary leaders in developing countries to lift their communities out of poverty.” They’re also an organization that has long been aware of the power of storytelling, particularly in video. Take a moment to watch this short film, which approaches a serious topic in an accessible way.

From Mama Hope:
They said, “If people believed only what they saw in movies, they would think we are all warlords who love violence.” They, like Mama Hope, are tired of the over-sensationalized, one-dimensional depictions of African men and the white savior messaging that permeates our media. They wanted to tell their own stories instead, so we handed them the mic and they made this video.

We started this series so you could begin to reimagine Africa. It is only when people are no longer seen through the stereotypes of poverty that we can begin to see we are not so different from each other. We wanted our supporters to see that Africa is full of progress, potential, and hope. The “Stop the Pity. Unlock the Potential” video campaign is our first step towards building a global society based on hope and connection. If you agree with us, join our movement and raise awareness! Join us in unlocking potential for a better future for all.


In both Simple Development Systems: Successful Fundraising for the One-Person Shop, and my membership program, the focus is on creating a sustainable fundraising program by always keeping your donors front and center. We do it by sharing our stories – online, through email, and through direct mail – on a consistent basis. Join us every week for Power of Nonprofit Storytelling (Mondays), What’s in my Inbox (Tuesdays), and What’s in my Mailbox (Wednesdays).

Comments on this entry are closed.

Previous post:

Next post: