
What’s missing more often than not in nonprofit communications?
If you said ‘fun,’ you’re right. Who says nonprofit communications have to be dry and boring? Imparting a genuine sense of fun will go a long way towards growing your email list and encouraging action.
Case in point, this fabulous campaign from Heifer International, a nonprofit whose “mission is to work with communities to end world hunger and poverty and to care for the Earth.”
So many wins, it’s hard to know where to start:
- The subject header: Fwd: A llama drama? arrived, featuring a personalized message from Annie Bergman that reads like a short note from a friend, urging me to take the quiz.
- The PS: Heifer will earn 50 for each individual…
- The quiz was clean, seamless and fun
- I liked the opportunity to collect additional email addresses (you should be ever vigilant for opportunities for collecting new email addresses)
- The redirect page features a stunning photo of a farmer with his llama and the opportunity to make a gift
- Social media links
Go ahead and take Heifer’s llama quiz and see how much fun it is. Download this package by clicking the image below.


















I can’t wait to meet with you personally.
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