What’s in my Mailbox | All about the donor…down to the response device

December 16, 2015


We don’t talk a lot about direct mail response devices. But we should. For the most part, they’re lousy. Some seem to think that a reply device needs to be a certain size, often forcing donors to fill in tiny lines and pull out their magnifying glasses.

These two examples, from Ontario Nature, are different. Created with the donor in mind, they’re both printed on regular 8.5 X 11” stock, feature an easily read 13 or 14 point font, and are easily filled out. They’re straightforward too, not confusing the donor with 30 different options to give.

Simple works.

Screen Shot 2015-12-16 at 9.47.56 PM

Click to download PDF

{ 1 comment… read it below or add one }

Alex December 19, 2015 at 12:35 pm

Simplicity and ease of use is crucial! Making donations as easy as possible will go a long way to encouraging the general public to donate to your cause above anyone elses.

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