What’s in my Inbox | The ballad of Mr. Holland’s Opus and donor-focused communications done right

October 25, 2016

What's in my Inbox

In this installment of What’s In My Inbox, I’m shining my spotlight on the incomparable Mr. Holland’s Opus Foundation, a nonprofit dedicated to keeping music alive in schools by providing the tools to make it happen. Thanks to their efforts, schools across the nation are now stocked with high-quality instruments. Music teachers and their students enjoy improved access to music, made all the more precious in our fast-paced, technology-driven world.

If the name “Mr. Holland’s Opus” sounds familiar, maybe you’ve seen the 1995 movie that is the foundation’s namesake. Starring Richard Dreyfuss as a frustrated composer who accepts a position as a music teacher at a local high school, the film spans three decades and chronicles his interactions with faculty and students. It’s a poignant film that includes a stellar performance from Dreyfuss, and it’s one of my favorite movies.

Anyway, right now, it’s not about the movie. It’s about an email MHOF sent me. One thing I’ve noticed is this: nonprofits consistently struggle with making it all about their donors. This is even more evident on special occasions, like awards or anniversaries. That’s the heart of why I particularly loved this communication from Mr. Holland’s Opus, where all the tribute goes to you, the donor.

You know the wonderful work that you do wouldn’t be possible without your donors and their continued support. Everything traces around and back again to them, so don’t forget it, and don’t let them forget it, either.


Click to download email



{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: