How to Craft the Perfect Thank-You Message for Donors

July 2, 2025

Imagine you just made a major donation to a cause that’s important to you. You probably spent a lot of time thinking about how much you could afford to give and considering which organization you could trust.  A few weeks pass, and you realize you never received any acknowledgement of your generosity. Would you be […]

Read the full article →

Power of Nonprofit Storytelling | Stop the Last-Minute Story Scramble

June 19, 2025

Picture this: It’s Monday morning, and your year-end campaign launches in exactly eight days. Your marketing director sends an urgent email to the entire team: “Anyone have stories that show how we’ve changed lives this year? We need them by Wednesday!” Sound familiar? I see this scenario play out in nonprofits every single day. Teams […]

Read the full article →

The Simple Email Strategy That Doubles Donor Retention (And Why Most Nonprofits Skip It)

June 10, 2025

Here’s a sobering statistic: Only 23% of first-time donors give a second gift according to the Association of Fundraising Professionals’ latest research. Let that sink in for a moment. Nearly 8 out of 10 people who believe in your mission enough to make their first donation will never give again. But here’s what’s encouraging: It […]

Read the full article →

How To Draw More Attention To Your Online Fundraisers

June 10, 2025

Online fundraising is a cornerstone of nonprofit success. Virtual campaigns are quick to launch, cost-effective, and capable of reaching supporters beyond your immediate network. However, publishing a campaign page is only the beginning. Without the right promotional strategy, even the most urgent cause can go unnoticed. Your digital marketing strategy determines whether donors will actually […]

Read the full article →

What’s in My Inbox: Wikipedia’s Smart Monthly Giving Upgrade Ask

June 3, 2025

In a time when nonprofits face shrinking budgets and fewer donations, monthly giving has become a lifeline. According to the 2024 M+R Benchmarks Report, revenue from one-time donations fell by 5%, while monthly giving rose by 6%. Monthly gifts now make up 31% of all online nonprofit revenue, up from 27% the year before. Monthly […]

Read the full article →

Why Nonprofits Must Prioritize Legacy Giving Now (Without Big Budgets)

June 2, 2025

In a sector often driven by quarterly fundraising goals, immediate needs, and the urgency of now, legacy giving can feel like a luxury. Something to get around to when everything else is done. Maybe next year. Maybe during “National Make a Will Month.” Maybe when there’s room in the budget for FreeWill or a glossy […]

Read the full article →

There’s a Crisis in Nonprofit Fundraising — And It’s Time We Faced It Head-On

May 29, 2025

Every week, I receive an email or a DM from someone who’s decided to walk away from nonprofit fundraising. Not because they weren’t successful. Not because they didn’t care. But because, despite their passion and proven impact, they’ve hit a wall. A recent message from one of my most successful students — a woman who’s […]

Read the full article →

What’s in My Inbox | Gratitude as Resistance from Camp Ten Oaks

May 1, 2025

Every now and then, an email lands in my inbox that reminds me exactly why we do what we do. And in this moment — when political hostility toward LGBTQ+ youth and families is mounting, and inclusive spaces are being questioned, defunded, or erased entirely — this one from Camp Ten Oaks stopped me in […]

Read the full article →

3 Tips to Increase Recurring Donations for Nonprofits

April 30, 2025

Through engaging email campaigns, data-driven fundraising initiatives, and exciting events, nonprofits have seemingly endless strategies for encouraging donors to give more. Recurring donations are the cornerstone of a sustainable nonprofit. A robust monthly, or recurring, giving program provides predictable income, stronger donor relationships, and lower fundraising costs. These benefits enable your nonprofit to forecast more […]

Read the full article →

What History Teaches Us | How to fundraise NOW

April 11, 2025

I launched my consulting career smack-dab in the middle of the 2008 financial crisis. I’d just come from working at a family grant-making foundation, and I witnessed something I’ll never forget. Local nonprofit after nonprofit, small and heavily reliant on grants, shutting their doors for good. It was heartbreaking. But it was also eye-opening. In […]

Read the full article →

Lessons from MotivateMonday | What Does Your Nonprofit’s Homepage Need to Do?

April 10, 2025

Your homepage is one of the most important pages on your nonprofit’s website. It’s also one of the hardest to get right! Discover what your homepage actually needs to do, how to evaluate your current homepage, and what steps you can take to level it up in this recent free nonprofit MotivateMonday training, featuring David […]

Read the full article →

Donation Page Spring Cleaning: 6 Adjustments to Make

March 27, 2025

It can take several emails, social media campaigns, and text messages to drive supporters to your donation page. So once they’re there, the giving process should be as simple and easy as possible.  However, not all donation pages are created equal. Some nonprofits set up boilerplate donation forms with minimal branding, while others design user-friendly […]

Read the full article →

Choosing a Print Shop for Your Nonprofit Mailings | You Better Shop Around

March 9, 2025

Hardly a week passes that I don’t get an email like this one from Amanda: We are looking at expanding the number of direct mail campaigns we run. I’ve attended your webinars and followed you for quite some time. Do you have a mailhouse that you recommend? Our campaigns are smaller, maybe 500 to 1,000 […]

Read the full article →

What’s in My Inbox | How is your nonprofit communicating NOW?

March 6, 2025

How are you connecting with your donors NOW, at a time when every day brings a fresh assault on humanity? Answer: With love. Always. In their latest email newsletter, Plainsong Farm writes of love… “The rhythms of tending the land, nourishing neighbors, and grounding in hope draw us into a bigger love– a love for […]

Read the full article →

The 4 Core Nonprofit Financial Statements & Their Insights

February 27, 2025

Accountability is at the heart of nonprofit accounting. Because your organization can’t turn a profit by definition, the goal of tracking your finances is to demonstrate to donors, funders, the government, and the community that you’re using your funding responsibly to further your mission. Financial reporting is critical for accountability, and financial statements are among […]

Read the full article →

Post-Event Follow-Up to Foster Long-Term Donor Relationships

February 11, 2025

Nonprofit events are a powerful way to showcase your mission and raise critical funds. From the excitement of bidding in an auction to the inspiring stories shared on stage, these events are unforgettable experiences for your attendees. However, many organizations make the mistake of letting all that energy fizzle out when the event ends.  Without […]

Read the full article →

What’s in My Inbox | Communicating with your supporters now

February 6, 2025

Smart Kids with Learning Disabilities is a nonprofit whose mission is  “to help children with learning and attention differences reach their full potential by inspiring, educating, and empowering parents to help their children succeed.” Like many organizations, Smart Kids is experiencing threats from the current US administration. And, as stressful as current events are for […]

Read the full article →

6 Tips to Increase Lead Generation on Your Nonprofit Website

February 5, 2025

Does your nonprofit want to increase engagement with your marketing and fundraising efforts? If so, you need a lead generation strategy. You may have heard of lead generation in a business setting, but nonprofits can also effectively use this concept to drive engagement online and boost support for their missions.  The top nonprofit websites capture […]

Read the full article →

How to Raise Money When Everything Feels Like It’s Burning Down

January 22, 2025

  Make no mistake: we’re fundraising in a hostile environment. The US administration has been a disaster for American nonprofits. Executive orders are flying. Federal funding is being slashed. Programs we’ve relied on for decades are disappearing overnight. Civil rights protections? Under attack. DEI initiatives? Being dismantled. The social safety net? Full of holes. And […]

Read the full article →

Year-End Fundraising | Seven Things to Do When There Are Only 6 Days Left

December 25, 2024

Every one of you I’ve talked to recently — every last one — has told me that your year-end campaign went out late. Hey, it happens. It’s been a year. But have no fear. if you’re behind on your goals, you can still do plenty between now and December 31. 1. A Home Page Takeover […]

Read the full article →