Fundraising Friday | August 2, 2019

August 2, 2019

Is Ritchie Torres exactly who New York needs right now? We think so! This week’s Power of Storytelling with an inspiring video. There is an “art” form to creating an effective direct mail fundraising appeal. See how an ask from my local art center fell terribly flat in this week’s What’s in my Mailbox. Do you ever wonder […]

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Power of Storytelling | Ritchie Torres is exactly who New York needs right now

July 31, 2019

It’s often said that New York is the tale of two cities. There’s the gilded city, and then there’s the other city.  -Ritchie Torres Ritchie Torres is the youngest elected official in New York. He became a member of the New York City Council in 2013, when he was just 25 years old. Two weeks […]

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What’s In My Mailbox | Your fundraising “appeal” from a donor’s perspective

July 31, 2019

Imagine it for a moment…  Your organization’s fundraising appeal lands in your donor’s (or prospective donor’s) mailbox. She’s had a busy day and she’s looking forward to kicking back and putting her feet up. You have but a few short moments to get her attention (I always envision my prospect sorting their mail over the […]

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Fundraising Friday | July 26, 2019

July 25, 2019

Where do you start when it comes to creating your most essential communication pieces? It’s easier and more basic than you might think. These seven communication pieces are critical to your nonprofit’s growth. Lately, I’m noticing a disconcerting trend on nonprofit donation pages. The ask string starts at a very high figure (I recently noted […]

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Seven communication pieces every nonprofit needs

July 24, 2019

You’re busy! At any time of the day, you’re working on developing moves management processes, entering data into Quickbooks, launching an endowment campaign, scheduling “friendraiser” events, putting the final touch on next week’s gala, getting a “massive number of grants” submitted, starting your monthly giving program, building the infrastructure of your development office, working on […]

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Fundraising Friday | July 19, 2019

July 19, 2019

How are you letting your supporters know that they’re valuable partners and giving them the tools they need to take action? Anchorage-based nonprofit Abused Women’s Aid in Crisis in this week’s What’s in my Inbox. How can small shops use the power of personal to set their organizations apart from the pack? Here’s how! Are you missing important donors? Probably! New from […]

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The Power of Personal for Small Shop Fundraisers

July 17, 2019

There are over 1.5 million nonprofit organizations in the United States. Some of the bigger nonprofits have nationwide (and global) appeal. Their names and brands are instantly recognizable to the masses. UNICEF. Big Brothers & Big Sisters of America. St. Jude’s Children’s Hospital. Smaller nonprofits can often feel like little fish in a big ocean. […]

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What’s In My Inbox | AWAIC knows “we” can light the way through the dark…together

July 17, 2019

Anchorage-based nonprofit Abused Women’s Aid in Crisis (AWAIC) is the largest safe shelter in Alaska, and their mission is to help women who are facing domestic violence. Through intervention and prevention programs, they attempt to save women and their families from the ongoing cycle of violence. The work that they do isn’t just life-changing, it’s […]

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Fundraising Friday | July 12, 2019

July 12, 2019

Each donor is different. How can you use data to show all your donors love, while still being strategic? During a Motivate Monday from earlier this year, T. Clay Buck, CFRE, joined us to present Focus on What Matters (A data-inspired look at setting fundraising priorities), where he provided some insight on data, an invaluable […]

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Lessons From Motivate Monday | Focus on What Matters (A data-inspired look at setting fundraising priorities)

July 10, 2019

Each donor is different. How can you use data to show all your donors love, while still being strategic? During a Motivate Monday from earlier this year, T. Clay Buck, CFRE, joined us to present Focus on What Matters (A data-inspired look at setting fundraising priorities), where he provided some insight on data, an invaluable […]

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What’s In My Inbox | Heifer nails interactive, humorous fun in fundraising!

July 3, 2019

I’ve spotlighted nonprofit communications from Heifer International before, and I often discover great pieces from them via email. Based in Little Rock, Arkansas and founded in 1944, this global nonprofit is dedicated to ending hunger and poverty. Heifer’s solutions are rooted in sustainability, social principals and values, and transforming communities. Teaching communities education and self-sufficiency are […]

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Fundraising Friday | June 28, 2019

June 28, 2019

The latest GivingUSA report is out and the news ain’t good. How will smart fundraisers cope? We’ve got a class for that! Giving USA 2019 | How to fundraise smarter, not harder. We see our students experience their biggest fundraising campaign success through the power of multichannel. But how can you compete with the big […]

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What’s In My Mailbox | Ten Oaks goes multichannel with blazing success

June 26, 2019

You create intentional magic. I received an email from Ten Oaks Project in my inbox yesterday. Those four words served as the email header, and they were followed by (punctuated with) a rainbow. A symbolic reminder of June being Pride Month, as well as the very special work TOP does for the 2SLGBTQ+ (two-spirit, lesbian, […]

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Giving USA 2019 | How to fundraise smarter, not harder

June 26, 2019

It’s out. Giving USA has released its annual report highlighting the state of American philanthropy. And the news ain’t good. Giving overall declined by 1.7%. Some other key highlights include: Total giving was virtually flat compared to the preceding year Giving by foundations and corporations saw healthy growth Bequests were flat, and Contributions from individuals […]

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OrangeTheory musings that actually relate to your fundraising right now

June 26, 2019

These days, every Tuesday and Thursday morning, you’ll find me in the middle of an OrangeTheory class. I’ve been curious about the workout that’s taking the country by storm ever since a friend of mine used it to get in shape for her wedding (and did she ever!).  My usual workouts hadn’t been cutting it […]

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Could This Be Your Organization’s Fundraising GPS?

June 26, 2019

As a kid during the heyday of the American road trip, it helped to have two parents who each knew their way around a map. For my mom and dad, navigating the 50 states by maps came instinctively to them. I don’t remember ever once getting lost, though my mom did have to occasionally nudge […]

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Fundraising Friday | June 21, 2019

June 21, 2019

Cat butt art is a thing? Well, yes, if you’re Galveston Arts Center. See how Galveston Arts Center brings humor to their social media updates. PFLAG is working to make sure that all people who are lesbian, gay, bisexual, transgender, and queer are not only valued by society, but take pride in and value themselves. […]

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What’s In My Inbox | Galveston Arts Center brings humor to their social media updates

June 19, 2019

If you find cat butts offensive, then you should probably stop reading now. Galveston Arts Center, a Texas-based nonprofit, works to make visual art accessible to the general public. Through exhibitions and educational programming, GAC creates spaces where people can take time to enjoy and engage with art. They’re bringing art to the community, and […]

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The Power of Nonprofit Storytelling | PFLAG celebrates Pride Month through emotional storytelling

June 19, 2019

Unless you’ve been living under a rock, you’re well aware that this month (June) is Pride Month. We’re all about celebrating it, but when it comes to spotlighting this phenomenal LGTBQ+ viral video sensation making the rounds, we’re slightly late to the party. For Pride Month, Verizon has partnered up with nonprofit organization PFLAG to bring […]

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Fundraising Friday | June 14, 2019

June 13, 2019

Toronto Wildlife Centre, a Basics & More alum, does social media storytelling right. This week’s Power of Storytelling. Tests consistently reveal this simple truth: enewsletters will never generate the kind of revenue that print does. What’s in My Mailbox. My eyes actually HURT this morning trying to read your reverse type email. Here’s the science […]

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