Lessons from MotivateMonday | Smarter Nonprofit Events — It’s Possible!

September 22, 2021

I think we’ve all got love/hate feelings about nonprofit events. After all, they can be an enormous amount of fun. A wonderful opportunity to connect with donors and gain awareness for your mission. And, as I noted in this post, events can and do raise money. Yet it’s rare that event ROI analysis methods factor […]

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5 Virtual Fundraising Ideas Any Nonprofit Can Plan

September 20, 2021

This year, the keynote at the annual Raise Event Fundraising Conference 2021 talked about how we are living in a VUCA world. That stands for Volatile, Uncertain, Chaotic, and Ambiguous. Yep, that sounds about right for not only life but fundraising these days! With uncertainty still surrounding the pandemic, many nonprofits and supporters are taking […]

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What’s in My Mailbox | Inspire & Your Delight Donors!

September 16, 2021

Direct mail is still the most popular medium for year-end fundraising. And we know that multichannel fundraising is the most effective. NextAfter notes that donors who give offline AND online are three times more valuable to your organization than those who only give offline. But what does that mean? Think of your own beautiful direct […]

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Nonprofit Website Design: 4 Elements to Include

September 1, 2021

One of the major takeaways from the COVID-19 pandemic is the necessity of virtual communications in the modern world. When we were all isolated in our homes, we had to rely on tools like Zoom and FaceTime to maintain connections with our loved ones.  Mission-driven organizations like yours also made this transition, planning virtual events […]

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Lessons from MotivateMonday | Make a Plan for Board Engagement with Sabrina Walker Hernandez

September 1, 2021

Do your board members say “I’ll do anything, just don’t make me fundraise!” Sabrina Walker Hernandez knows your pain. And in this engaging and thoughtful MotivateMonday session from earlier this year, you’ll discover ways to take the reins and transform your board into enthusiastic ambassadors. You’ll discover: How to understand the role of the board […]

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What’s in My Inbox | Growing Monthly Giving With Email

August 25, 2021

Your monthly giving program is the best thing since sliced bread! But it’s not a case of if you build it, they will come. Nope, you’ve got to work it. What we recommend in Simple Development Systems and Basics & More is a relentless focus on growing monthly giving. How? For clients and students, that […]

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Lessons from MotivateMonday | Monthly Giving Made Easy (Yes, Really!)

August 18, 2021

When it comes to monthly giving, no one knows better than monthly giving guru, and author of the new book, Monthly Giving Made Easy, than Erica Waasdorp. Monthly giving plays a crucial role in your nonprofit’s Ask/Thank/Report “donor attraction systems.” And it’s more important than ever now, in the midst of unstable times. The key […]

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What’s in My Mailbox | Extra Special Donor Stewardship

August 4, 2021

The Fistula Foundation works to end the suffering caused by obstetric fistula because they believe “no woman should endure a life of misery, simply for trying to bring a child into the world.” It is a transformative mission. Since 2009, they’ve provided surgeries in 33 countries in Africa and Asia. And the Fistula Foundation enjoys […]

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What’s in My Mailbox | This Nonprofit Gratitude Report Shines

July 28, 2021

It’s been said that “victory comes from finding opportunities in problems” (Sun Tzu) And in no instance could that be more true than in the nonprofit sector’s relationship with the annual report. They’re not required by law, but annual reports give your organization legitimacy that an IRS Form 990 can’t quite touch. They let the […]

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What’s in My Inbox | Time and Resource-Strapped? User-Generated Content to the Rescue!

July 27, 2021

Are you spending your days posting on social media to the point of exhaustion…with little to show for it? Relief is at hand! Consider leveraging user-generated content to lighten your load. Presented for your approval: the weekly enews, A Dose of Desert Joy. Published by the Coalition for Sonoran Desert Protection, a nonprofit whose mission […]

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Power of Storytelling | Keep it short, keep it simple. A nonprofit newsletter that works.

July 13, 2021

What happens when you age out of foster care? Family & Youth Initiative, a DC-based nonprofit, supports “older teens in foster care who would otherwise have no caring adults in their lives.” In other words, young adults who might otherwise have nowhere else to turn. At only ten years old, Family Young Initiative has seen […]

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Best Nonprofit Resources

July 7, 2021

Agents of Good Canadian direct response agency, Agents of Good has a terrific blog highlighting some of their best work. Don’t miss the brilliant 26 direct mail ideas you can steal from one pack. The Agitator Blog Brought to you by Donor Voice. The latest in using the insights behind your donor’s giving motivations. Bloomerang […]

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GROW Your Individual Giving With These 12 Tips!

June 30, 2021

Smart fundraisers know. Growing a strong base of individual funding support will guide your mission through any crisis. GivingUSA, the barometer of charitable giving in the United States, regularly reveals that roughly 80% of philanthropic giving comes from individuals (factoring in bequest giving). Growing your individual giving takes strategy, commitment, and a bit of creativity. […]

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What’s in My Mailbox | What Can You Learn From This Legacy Pack?

June 29, 2021

I like to joke that I receive a lot of legacy packs in the mail these days. Not because of any personal connection to the mission, but for the simple fact that I am now officially old AF. But when this self-mailer from Mother Jones, a reader-supported investigative news organization, landed in my mailbox recently, […]

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Prioritizing Donor Retention: 4 Tips for Small Nonprofits

June 23, 2021

Almost every nonprofit is focused on growth. This means that fundraising professionals at small organizations often put a lot of time and energy into attracting new supporters, getting the organization’s name out in the community, and otherwise working to expand the organization’s brand recognition. While this is a key aspect of growth, the other important […]

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Fundraising Friday | June 11, 2021

June 11, 2021

Storytelling Taking a walk in your clients’ shoes can be an extremely powerful method of helping your supporters understand your work and its impact. Here’s what a powerful interactive storytelling experience can look like. Donor Communications Stuck writing your fundraising appeal letter? Here are 13 Ways to Write Better Fundraising Asks. You keep hearing about […]

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What’s in my Inbox | Amazon and the importance of your nonprofit’s systems

June 10, 2021

Over a year ago, in lieu of an email, the retail giant Amazon sent out their email template. And the Internet had a field day. AmazonEmailTemplate And aside from the lessons from Amazon’s marketing team on crafting a compelling email, what are the lessons for nonprofits? Primarily on the importance of your fundraising systems. In […]

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What You Don’t Know About Outsourcing Could Save Your Nonprofit

May 31, 2021

It goes without saying that COVID has hit the nonprofit sector hard. Most events were either postponed or canceled. Some saw success with virtual events, while others tanked. Donations have fallen as much as 75%. Live performances were canceled, along with many other earned income ventures. “It’s devastation,” said Rick Cohen, Chief Operating Officer for […]

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What’s in My Mailbox | Show me that you know me!

May 27, 2021

YES! is a nonprofit, independent publisher of solutions journalism. The first issue of the magazine was published in summer 1996, but it’s new to me, having only recently subscribed. I appreciate the mission of YES! and, in addition to my own subscription and several gift subscriptions, I’m a monthly donor. I’m a monthly supporter of quite […]

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Digital Marketing: 4 Tips for Engaging Donors Online

May 25, 2021

Nonprofit digital marketing has evolved over the past few years, and tech-savvy nonprofits have been able to leverage new virtual outreach opportunities to engage new donors. Despite the lack of face-to-face interaction, effective online outreach can help nonprofits recruit new donors while also making deeper connections to earn recurring monthly donations, creating a sustainable source […]

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