Fundraising Friday | June 22, 2018

June 22, 2018

Confession: this week’s Power of Storytelling has nothing to do with nonprofit fundraising. The story of the frozen kitten named Bagel was simply too good not to share. Have a smile – you need it this week.

When it comes to your organization’s stories, do you think you have to be always reinventing the wheel? This week’s What’s in my Inbox is all about the power of repurposing. Check it out.

How often should you change your thank you letter? This week’s What’s in my Mailbox features another entry from the wonderful Julie Edwards of the Humane Society of Northeast Georgia with an answer to that question.

How Much Should You Request in Your Grant Proposal? Are you asking for too much…or too little? Smart ways to gauge your next ask.

And, if you missed Motivate Monday this week, you’ll want to catch the recording here. Julie Edwards gave a tutorial on loving your donors via Facebook Live. I really loved Julie’s focus on how she makes her donors feel like organization “insiders.”

More on Giving USA from the brilliant Helen Brown. Forest for the trees.

Should millennials be the focus of your marketing strategy? Not so much.

What are some ways that you can provide outrageous service to your donors? Jeff Schreifels has ideas.

What everyone is missing about the 2018 $410 billion giving figure from Giving USA. As usual, Greg Warner cuts to the chase.


In Ushering in the Age of Donor Realism: Six Ways My Donor-Centric Copy Is Shifting, Lisa Sargent drives home the importance of treating your donors like the *insiders* and partners they are.

Learning Opportunities

Emotionally compelling storytelling is key to all successful fundraising. Enroll now in the most comprehensive nonprofit storytelling class available online. Click here to learn more.

Though $2 to $3 billion is donated through matching gift programs every year, only about 1 in 10 eligible donors match their donations. Every year, about $6 to $10 billion of matched donations is left unclaimed. Join us next Monday when Hannah Silvers of Double Your Donation joins us to share how you can raise more through matching gifts.1:00 pm EST. Save your seat here for our next Motivate Monday session.

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