Lessons from MotivateMonday | Raise More Money Through Email with Storytelling

April 28, 2022


Nonprofits know that email is a powerful direct response tool for online fundraising. But it can be hard to write emails that stand out and bring in donations for your cause. In this 30-minute flash training, Vanessa Chase Lockshin, founder of The Storytelling Nonprofit, will show you how to harness the power of storytelling to write irresistible fundraising emails.

Vanessa’s proven strategies have helped one of her clients, Variety BC, raise over $1m in 15 months. You’ll discover how to:

  • Understand the differences between narrative and story in fundraising email, and why each drive fundraising results
  • The structure of a strong story-driven fundraising email
  • Quick wins to step up the copy of your next fundraising email

Click below to watch the recording. Download the slides by clicking here. And click here to receive the Variety BC case study.

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