Fundraising Friday | February 1, 2019

February 1, 2019


Could a disability actually make you better at your job? This week’s Power of Storytelling features an inspirational video you won’t want to miss. Set aside 13 minutes and be sure to stay until the very end…

“We did this great thing. And, in 2018, we did this wonderful thing. We are so great!” Yes (yawn), but how are you bringing your donors into the picture? How are you giving them the credit? A terrific example from Southern Poverty Law Center in this week’s What’s in my Inbox.

Should nonprofit employees be required to give? Claire Axelrad and Vu Lee both weigh in on a hot button topic that says a lot about what we value. I believe in creating a culture of philanthropy, yes. But to me that means embracing a true culture of gratitude. And when employees aren’t cherished and treated as though their contributions matter — when they’re underpaid and over-worked, as they often are —how can we expect them to want to contribute financially? Most importantly, what’s right for your organization

How can you use donor personas to better inform your donor journeys? Guest post from Tim Sarrantonio.

What database is right for your organization — and your donors? No, the answer isn’t “whichever database is FREE.” Deciding on a CRM is one of the most important decisions your organization will make. Ultimate Guide to Fundraising Databases

6 survival tips for development directors like you. Fresh from Mary Cahalane. Number six is a big one for me too.

Learning Opportunities

When they’re done correctly, your donor newsletters have as much revenue-generating power as appeals. As Lisa Sargent notes, “donor newsletters are your retention engines!”

Plan to join us for Nonprofit Newsletters| Basics & More. This is the course where you’ll discover our exclusive formula how to create donor enewsletters that delight, capture the imagination and, most importantly, inspire your supporters to give generously. Last day for Early Bird pricing. Learn more and register.

Are you an introverted fundraiser wondering how you can best make a difference? Plan to join us for our next Motivate Monday session, when I’ll be sharing why I believe introverts have the edge, and you’ll discover how to maximize your special talents. Monday at 1:00. Click here to save your seat. Be there!

{ 2 comments… read them below or add one }

Claire Axelrad February 1, 2019 at 8:55 pm

Thanks for pointing folks to the conversation Vu began. I was trying to make a point about the importance of culture of philanthropy.
About treating our internal stakeholders as kindly as we treat our external ones.
About how this is important if you want to be successful generating philanthropy (both money and acts of service).
Of course if you think asking someone for money is an unkind act, you’re not going to really be open to that conversation. Nor will you be open to it if you’re feeling unkindly, unfairly or oppressively treated. I get that. It’s hard to find the gratitude under such conditions.
We have a lot of work still to do.

Pamela Grow February 4, 2019 at 7:31 am

We really do. Starting with mindset and transforming our culture’s relationship to money.

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