More email marketing take-aways from Al Franken

December 22, 2011

Senator Al Franken’s latest email, a holiday greeting from his family to you, has even more take-aways for the nonprofit marketer.

How can you make your supporters feel a part of your organization’s “family?”

  • Write in an open, personable style.  No jargon allowed.
  • Share photographs.
  • Use humor but keep it gentle.
  • Creative use of the P.S.

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