Nonprofit Email Marketing | What small nonprofit organizations can and should be doing

May 14, 2012

What’s your first thought when someone says “nonprofit social media?”  Facebook?  Twitter?  LinkedIn?  YouTube?

And yet, what’s the first thing that you check every morning?

According to the Pew Internet & American Life Project, a full 92 percent of adults polled are sending and receiving email, with 61 percent doing so on a typical day.  Where does that leave social networking sites?  Pew notes that 65% of adult internet users now say they use a social networking site like MySpace, Twitter, Facebook or LinkedIn.

Clearly email is the “social” tool of choice for most.

So why aren’t more nonprofit organizations using email to reach their supporters?

Savvy, donor-centered fundraisers know:  email is a fast, easy and inexpensive way to build direct relationships with your organization’s donors and fans.  And it can be effortlessly incorporated into your organization’s communication plan.

In this free report, Nonprofit Email Marketing Secrets, you’ll learn what nonprofit organizations are doing wrong — and what they’re doing right.  Loaded with actionable examples to guide your organization on the path to greater engagement and online giving (click the image to download the guide).

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