What’s in my Inbox | Political fundraising for your swipe file

May 19, 2015


How do you master fun, engaging, ‘donate-able’ email copy? Start by creating your own nonprofit email ‘swipe file’ to keep enewsletters, eappeals, and other communications. And you may want to begin by subscribing to Emily’s List, an American political action committee (PAC) that aims to help elect pro-choice Democratic female candidates to office, and Al Franken, United States Senator from Minnesota.

Senator Franken’s ‘exercise in humility’ showcases an excellent monthly giving appeal. Franken’s stuff is always wholly donor-centered (“Your support is the fuel…” “thanks for making Team Franken the best.”), humanizing, and fun. You’re always bound to find plenty of ‘donor love’ examples. Some of the best copy-writing on the web.


Another piece from Franken, this time via his wife, Franni, highlights her husband’s birthday, and a goal to raise $25,000. Love the cake recipe.


Need a reason for sending an email? How about the 187th anniversary of the publication of Webster’s An American Dictionary of the English Language? (Download Lifetime Donor Attraction System for an exhaustive philanthropy calendar for more ideas).


Emily’s List created a fun contest to win a trip to Chicago for their supporters. “The best deep dish pizza in the world AND the chance to rub elbows with incredible women like Tammy Duckworth and Donna Edwards? Count me in!”


And what better excuse for an organization that celebrates women to send an email than Mother’s Day?



What organizations are in your ‘swipe file?’ Comment below.

{ 1 comment… read it below or add one }

Tom May 24, 2015 at 10:12 am

It’s amazing.

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