What’s in my Inbox | How are you growing your email list? An example of list chaperoning

June 23, 2015

whatsinmyinbox

How are nonprofit organizations using the power of email to connect with their donors? Join us every Tuesday for What’s in my Inbox!


To be successful at online fundraising, nonprofits need to be consistently building a responsive email list. This email, from independent news organization, Mother Jones (on behalf of Feeding America), is a terrific example of two different methods of list-building. Mother Jones, with their wide readership, is using the power of their list to invite readers to advocate to help end child hunger in America. This method, known as list chaperoning, is an excellent fit between two progressive missions.

Who could you partner with to help grow your list?

FeedingAmericaMotherJones1

FeedingAmericaMotherJones2

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