What’s in my Mailbox | An Annual Report that celebrates donors

July 1, 2015


How are nonprofit organizations using the power of direct mail to connect with their donors? Join us every Wednesday for What’s in my Mailbox!

How do you create an annual report with the focus on gratitude for everything your donors are making possible? Intervale Center, a Vermont nonprofit with a mission to strengthen community food systems, wows with their latest Impact Report.

Simple Development Systems’ Member, Mandy Fisher says:

“We’ve come a long way. Here are a couple of things we’ve learned from you –

  • Write donor-focused communication that shares key accomplishments in a friendly, easy-to-understand way
  • Check reading level and readability (using Microsoft Word)
  • Invest in good photos with great captions
  • Take the time and space to tell good stories that tell donors what their generosity has helped us accomplish
  • Educate other stakeholders in the organization about these tactics – they can trust that we know how to write development copy.

We have a unique organization and work on a lot of different projects. Our challenge is telling the whole story. I think we are really learning how to do that by keeping things very simple. Vibrant and healthy farms, land and people is all I really need to say to communicate the impact of the Intervale Center. Gotta love this place and my job!”

Click image below to download the report.


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