What’s in my Mailbox | Ramping up the donor love

September 9, 2015


Care Ring, a nonprofit organization providing access to medical and dental care to the uninsured and underinsured, wins with this donor-focused Fall appeal letter.

What I liked:

  • In a few short words, we get Calvin’s powerful story. “It’s a matter of life or death…we’re starting treatment today.”
  • The focus is on you, the donor. Calvin’s story had a happy ending – and you’re the reason why.
  • Care Ring’s ask focuses on what your gift can make possible
  • They’ve made giving easy

Care Ring was a participant in last year’s Direct Mail Masterclass course. Enrollment is open now. Click to learn more.


Click to download this package

What the heck is What’s in my Inbox, What’s in my Mailbox, and the Power of Storytelling? Glad you asked. Simple Development Systems is a program for creating your sustainable fundraising by always keeping your donors front and center. It’s a super simple simple rinse-and-repeat system of sharing your gratitude, and your stories – online and off – on a consistent basis. Join us every week for Power of Nonprofit Storytelling (Mondays), What’s in my Inbox (Tuesdays), and What’s in my Mailbox (Wednesdays).

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