Fundraising Friday | January 29, 2016

January 29, 2016

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We’ve been saying it for years. Now someone has the balls to say it out loud. Charity Navigator Must Grow Up or Shut Down

John F. Kennedy said “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” I’m of the opinion that too many nonprofits miss too many opportunities. Wounded Warriors: An Opportunity to Talk about Investment and Trust.  Andrew Watt.

“Yes, it is counter-intuitive. Yes, asking immediately after the donor has been properly thanked can feel rude and pushy. But it remains one of those unlikely fundraising truths the data force us to accept.” No, don’t ask for another gift in a thank you letter. Yes, do follow up with your new donors within the first 6-8 weeks with another invitation to make a difference. From Megan Contakes of IDM. A True—and Heartbreaking—Tale of Not Being Asked for a Donation

Track Changes You’re Dead to Me. Dead I tell you. Amen Agents of Good.

Basics & More™ alum SolarAid with this week’s ultimate storytelling device (scathingly brilliant in its simplicity – is this something you could do?): Power of Nonprofit Storytelling.

Fundraiser Grrrl Extraordinaire Rory Green submitted this week’s What’s in my Inbox, a fabulous personalized video that makes your donor the hero.

A huge hug to Mary Cahalane for sending over this week’s What’s in my Mailbox, a simple, emotionally wrenching appeal from the Dana Farber Cancer Institute.

Beate Sørum is a brilliant digital fundraiser. And her post, Key elements in making a good donation form from 2013, is still a great read. You can always make the process a better one for your donors.

How not to mess up your fundraising survey. New from Jeff Brooks.

Definitely check into YouTube’s new donation cards. From Michael Hoffman and the See3 team, YouTube Launches a Breakthrough in Nonprofit Fundraising.

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