Save the Children of Australia is an aid and development agency dedicated to helping children who need it most. They provide protection, along with access to quality health and education services. 
This organization has been engaged in the wonderful work that they do for over 90 years, and their cause in itself is an emotionally compelling one. But they aren’t the only organization to reach out to children. So what separates them from the rest?
Probably a lot of things, actually. But something that caught my attention immediately? They know how to utilize storytelling in an effective way. Save the Children is well aware that amazing storytelling is crucial to their existence, and they bring their mission to life through it. I’m proud to be able to call them an alum of my Nonprofit Storytelling | Basics & More course. Watch the video below, which captures, through select moments, the Syrian refugee crisis. Within a five-minute clip, I witnessed suffering, devastation, sadness, and loss of hope. As if the imagery weren’t enough, we also hear perspectives from children who shed some light on a situation that no child should ever have to deal with, ever.
Watch the video from start to finish and take note of how this clip attracts donations and support through seamlessly integrating a call to action on two counts. How does this entire package convey a sense of urgency?
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