What’s in my Inbox | Do I want to vote or do I want a goat? How about both?

November 8, 2016


Once again, Heifer International has stepped up to the email communications plate with a piece that both captures my attention and keeps it long enough to encourage me to act, and to act now.

I’ll admit it: when I slip political references into my communications; the trappings of a particular position or values, I often walk a fine line. There are times when subscribers have reached out and told me that I’ve gone too far, that I’ve turned them off.

That’s a shame. But I am instilled with gratitude when I think of the subscribers who’ve stood by me, some since day one, and I always try to look at the positive. It isn’t hard.

But this from Heifer, it’s a safe bet. Rooted in the idea of civic duty rather than party lines, and it works. Politics are a fickle, volatile beast, and especially here and now, we are very divided. But one thing that unifies us, still, is our power to vote. Heifer has parlayed this people power into an effective piece of opportunity-based marketing.

No matter your politics, we can all agree that we should help others have a fair shot at success for themselves and their children.

Isn’t that the truth? Thank you, Heifer, for uniting us during this chaotic whirlwind of madness. A little bit of compassion goes a long way, and so do goats.

Happy Election Day.


Click to see this email


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