What’s in my Inbox | Lots and lots of year-end emails. What can you learn?

December 20, 2016

Nearly a third of all annual giving happens in December, and 12% happens in the last three days of December. How are you maximizing your year-end online campaign?

If your plan has been to send out an email and cross your fingers, think again. Studies have shown a 40% increase in results when using multiple emails versus one lone message. Email is ephemeral – here today, gone tomorrow.

Our standard recommended email sequence consists of anywhere from three to five – or even more – emails, with one (or even two) landing on December 31.

How do you stand out in the inbox? A great subject header helps (your first priority is getting your email opened). Take a look and see a few of the emails that have landed in my inbox in the past day or two.

Cuteness overload! Who could resist this adorable kitten by the name of Brussel Sprout?









Put some pizzazz in your call to action!

“Donate” “Give” “Submit”???



Dell Children’s Medical Center Foundation wins with “Become a Star!” And The Humane Society rocks with “Let’s Do This.”


Download the packet for emails (and comments) from the following charities:
VOKRA Vancouver Orphan Kitten RescueAssociation
Dell Children’s Medical Center Foundation
Beth Israel Deaconess Medical Center
Environmental Defense Fund
Take The Lead
Gilead House
Appleseed Ministry
The Humane Society
Complete College America
Potomac Conservancy

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