What’s in My Inbox | How are you celebrating your donors on Valentine’s Day?

February 14, 2023

Valentine’s Day. Over the years, February 14th has become a cultural and commercial celebration of romance and love throughout the world. Valentine’s Day is also the ideal day to celebrate your donors. See how these nonprofits have remembered their donors: Palmetto Animal League Who could resist opening an email with the subject line “Handsome Hunk Seeks Soulmate?” […]

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Lessons From MotivateMonday | The Secrets Behind the Best Nonprofit Development Plan

January 22, 2023

Did you know that the odds of increased revenue are 148% higher when your nonprofit has a written plan in place? Nothing will get you further faster than making a plan. Unless it’s implementing that plan! In this MotivateMonday session from January 16, Fundraiser extraordinaire, T. Clay Buck, CFRE led us through the eye-opening session, […]

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What’s in My Inbox | We don’t need more AI. We need more human.

January 3, 2023

The other day I saw a video about an AI app that writes fundraising letters for you. How cool. Can you believe it? Sad to say, the app appeared to feature letters cribbed from a godawful book I remember from the 90s, “101 Fundraising Letters.” Or something like that. It was left behind on a […]

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What’s in My Mailbox | Dr. Suess says “Thank You!”

December 14, 2022

Long-time reader Cindy Timmerman is in a very special fundraising league. She not only makes the time to learn, but she also does the work. And then she goes forth and implements! Who doesn’t love Dr. Seuss’ How The Grinch Stole Christmas? Answering a call for great donor stewardship, Cindy, who is the Development Manager […]

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Lessons from MotivateMonday | 5 Things You Can Do to Start the New Year Strong

December 1, 2022

We’re winding down the year. Hopefully, you have all your plans completed between now and the end of the year. But, what do you do when the holiday’s are over? In this week’s MotivateMonday, Jeff Schreifels, Principal of the Veritus Group, shared five tips that as a fundraiser will help you start your new year strong. […]

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Lessons from MotivateMonday | 16 Last Minute #GivingTuesday Tips

November 27, 2022

It’s the day before #GivingTuesday. Have you done everything you could possibly do to maximize impact on the biggest giving day of the year? Carve out 30 minutes to watch 16 Last Minute #GivingTuesday Tips featuring one of the US’ leading digital fundraisers, and author of the guide for small nonprofits, The Digital Fundraising Blueprint: How to […]

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Lessons From MotivateMonday | Does a development plan lead to fundraising success?

November 9, 2022

Does a development plan lead to fundraising success? That was the question Barbara O’Reilly wanted answered. So, together with Dr. Adrian Sargeant and The Institute for Sustainable Philanthropy, they embarked on the first study of its kind to examine just how fundraising planning is undertaken — and what the impact on revenue raised really is. […]

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Lessons from MotivateMonday | Changing the Racial Composition and Culture of Your Board with Christal Cherry

October 26, 2022

When you reflect back on the best board you ever worked with, what comes to mind? Of course, boards are wonderful. They’re a group of people who are giving unselfishly of their time and talents. But we all know how frustrating boards can be. So when I think back to the most effective — and, […]

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Nonprofit Financial Statements: An Overview + Top Insights

October 19, 2022

Accounting can vary widely based on industry, and nonprofit accounting is one of the most unique approaches to the subject. Instead of focusing on generating a profit for the organization, the core of nonprofit accounting is accountability toward supporters and toward the mission. Nonprofits track the amount of funding allocated to different programs, projects, and […]

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Lessons from MotivateMonday | Are You Forgetting the Most Important Piece of Your EOY Campaign?

October 11, 2022

  In the nonprofit sector, we talk (a lot) about how to write an effective fundraising appeal letter. We even talk (not enough) about how to design a pack that gets your envelope opened, gets read, and gets responded to. But what’s missing in this equation? Exactly WHO is reading your letter? When you’re sending […]

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What’s In My Inbox | How One Nonprofit’s Newsletter Gets a 51% Open Rate

October 10, 2022

This isn’t the first time that I’ve featured the weekly newsletter from the Coalition for Sonoran Desert Protection in What’s In My Inbox — and it probably won’t be the last. Take a look at the Coalition’s homespun weekly email and see exactly how it quite perfectly embraces best practices in nonprofit email marketing and […]

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8 Fundraising Best Practices to Boost Donor Engagement

October 5, 2022

As a nonprofit, your fundraising approach has to be as airtight as possible in order to stay afloat. If you want to take it a step further and really soar, you have to dazzle your audiences with your programs and offerings, but every nonprofit is doing that. So, what will set you apart from your […]

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What’s in My Inbox | A Lesson in Repurposing

October 5, 2022

SmartKIDS with Learning Disabilities is “dedicated to helping parents realize their children’s significant gifts and talents, and demonstrating that with their love, guidance, and the right support, their children can live happy and productive lives.” And when this piece landed in my inbox, it touched my heart. My own daughter has been embarrassed when she […]

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Lessons from MotivateMonday | The psychology behind a transformational donation

September 22, 2022

Have you ever wondered what is the psychology behind a transformational donation? Big gifts are different. The messaging is different, the structures are different, and the psychology is different. On September 19, 2022, Professor Russell James, author of several books including The Storytelling Fundraiser, The Epic Fundraiser, The Primal Fundraiser, The Socratic Fundraiser, Inside the Mind […]

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Lessons from MotivateMonday | The Nonprofit Edit

September 15, 2022

A global pandemic. Political unrest throughout the world. A faltering economy. We’re all dealing with tremendous stress right now. But nowhere is that more evident than in the nonprofit world, where we’re already stretched to the breaking point. In The Home Edit, a Netflix reality show hosts Clea Shearer and Joanna Teplin help celebrity (and […]

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What’s in My Inbox | WHYY Celebrates their donors’ Sustainiversaries!

September 7, 2022

When we hit that 25-year mark, we’re excited! We always want to celebrate the anniversary of our founding. Which just might not be at the top of your donor’s mind. But what about celebrating your donor’s anniversary? Here’s a nice example of a “Happy Sustainiversary!” email from WHYY. I’ve been a monthly supporter since 2017. […]

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What’s in My Mailbox | Here’s how to get your envelope opened

August 25, 2022

At the end of the day, when you’re sorting your mail over the recycling bin, what is it that compels you to read that one solicitation letter and go to your phone to make an online gift? Or set it aside to later write a check? #TruthBomb. You can have the most heartfelt, compelling copy […]

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What’s In My Mailbox | Taking a Donor Newsletter One Step Further

August 11, 2022

It might surprise you to learn that of the most overlooked opportunities in nonprofit fundraising is the lowly print newsletter. Your donor newsletter provides the opportunity to steward, and show your donors the kind of impact their gifts are making. And, when done according to the simple, yet specific formula covered in Simple Development Systems, […]

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What’s In My Inbox | A Nonprofit Gratitude Report

July 28, 2022

Summertime presents the best time for the nonprofit fundraiser to layer on the gratitude to the wonderful supporters that make your good work possible. This Gratitude Report from Seniors First, an Orlando nonprofit with a mission of “enhancing the quality of life of seniors by maintaining their independence and dignity,” fits the bill. Gratitude reports […]

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