You’re a nonprofit fundraiser, right? That’s why you’re here, am I correct?
Take a look at the latest email to land in my inbox from Al Franken (click to read):
Takeaways?
- A fun, breezy subject header. One that makes you curious to open.
- It’s personalized
- A you-centered story, one that everyone can relate to
- A gradually escalating call to action
- And check out the P.S.
{ 5 comments… read them below or add one }
That’s deeply awesome.
That is one of the most creative and endearing emails I have ever seen. Thank you for posting!
Ah, an appeal with personality. Love it.
Gayle
P.S. He’s certainly gotten every fundraiser to pass it on, hasn’t he.
Fun and conversational. Thanks for sharing this. It’s interesting though that the email has two different calls to action. Most of what I’ve been seeing lately strongly encourages having just one call to action. What has your experience in this area been?
I’d say “it depends.” However, speaking personally, when I’m writing email copy for clients I’ll typically go with just one call to action.