Have you ever walked through the actual process of making a gift to your own organization? How hard is it to locate the “donate” page on your site? What happens once the donation is complete? Does your contribution seem to land in some great abyss, with the resulting “thank you” appearing six weeks later…or not at all?
What about your organization’s home page. Have you ever asked a friend or family member to pay a visit to your site and gotten their thoughts on what it is, exactly, that you do?
I’m of the opinion that donor-centricity is more than a fundraising buzzword, that it is, in fact, the key to sustainable funding. My first step in working with a new client is to ask them to make a contribution to their own organization, online. It’s an eye-opening experience.
One of the easiest ways to truly understand what it means to be donor-centered is to actually BE a donor…and that’s the thinking behind Network For Good’s “Be Your Donor” Day
Before you send your next appeal, before you drive donors to your website and before you launch your year-end plans, you absolutely must set aside time to put yourself in your donor’s shoes to guarantee that your fundraising strategy will inspire them to give more. October 24th is that day.
On October 24th, nonprofits should call their own phone numbers, try to make donations on their own sites and confirm what type of receipts and thank-yous they receive.
Network for Good has everything nonprofits need to be their donors for the day:
· A checklist to review the donor experience
· Year-end fundraising guides
· Online fundraising tools
Check out how to participate by visiting the Be Your Donor Day site.