What’s In My Mailbox | How are you *warming up* your donors?

July 18, 2018


The communications classes on the Basics & More roster consistently recommend that you *touch* your donors a minimum of 12 times throughout the year. It might sound like a lot, but it isn’t. In fact, most who’ve gone forth and begun communicating more regularly with their donors have reported back that it’s actually pretty easy and winds up feeling natural to them. Many of your regular donor touches involve communicating to your donors with gratitude for how they’ve made your wonderful work possible. Because of them, you’re able to do what you do. You don’t want them to forget it. Reminding them throughout the year is the way to go. If you do this consistently and well, and if you do it in a way that is heartfelt while being genuine and honest, you’ll only strengthen the bonds you have with your supporters.

Believe it or not, 24 touches throughout the year is preferred. Does that number feel daunting? Then start with 12. Regardless of where you are, do yourself a favor and download my 12-Touch Portfolio. Even if you find the 12-touch minimum effortless, this guide will no doubt prove useful to you when you need a fresh dose of inspiration. I’ve said it in the blog post from where you can download the portfolio, and I’ll say it again: NO COPYING, please. These are just examples for you to work with.

Speaking of examples, another great one recently hit my mailbox, and it’s from Kehillah Jewish Education Fund, a Basics & More Alum. Check it out, and see how they’ve reached out to me (and others) with pure gratitude. They’ve done it in a way that is genuine and donor-focused, they’ve helped me understand my special role in their vital work, and they’ve compelled me to want to give again. Through this piece, I’m seeing how I’m helping, and just as importantly, who I’m helping!

You know what’s right around the corner? Year-end fundraising season. What better time is there to warm up your donors for your year-end appeal than right now? I’ve got good news.  Your Best Year-End Fundraising Ever: THE SYSTEM, is making its grand return soon — back by popular demand, and better than ever. Donor communications are especially critical during these last few months, and they can make or break your fundraising for the year. So be on the lookout for it…

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