Nonprofit Monthly Giving: Examples, Best Practices, Micro-Lesson Webinars, and More

October 12, 2021


According to NeonCRM, in 2020 there was an astonishing increase of 76.8% in new recurring donors compared to 2019.

Monthly giving plays a crucial role in your nonprofit’s Ask/Thank/Report “lifetime donor attraction systems.” And now, in the midst of unstable times, growing monthly giving should be a high priority for the small and community-based nonprofit.

From the Blackbaud Luminate Online® Benchmark Report 2020:

Those organizations that focus efforts on growing their sustained giving programs will find themselves better positioned in the future to withstand the ebbs and flows of emergency and reactionary donor acquisition, as well as the kind of disruptions and challenges presented during the pandemic to traditional fundraising practices.

The key is consistency — and making it easy for your donors.

You’ll find any number of monthly giving posts in our archives, going back to 2008, highlighting examples and including many micro-lesson webinars.


Here’s how one nonprofit grew its monthly giving with an email campaign.

Monthly giving made easy. A free 40-minute training from MotivateMonday and Erica Waasdorp.

See how one nonprofit created an invitation targeted to selected donors to launch their monthly giving program.

Tim Sarantonio of Neon One shows why monthly giving is more important than ever before in this 30-minute training.

GivingTuesday donors gave an astonishing $808 million online and $2.47 billion overall in 2020. Make a plan to convert your GT donors to monthly with this 30-minute training from Erica Waasdorp.

Monthly giving is more than adding a “give monthly” option to your donate page. Beating the drum of monthly giving.

Growing Monthly Giving During COVID-19. Here’s an example of solid email communication.

What’s in My Inbox | Growing Monthly Giving With Email

Retaining and growing your monthly donors during COVID-19

How are you upgrading your monthly donors? A solid example from Southern Poverty Law.

Why, and how, to encourage EFT (Electronic Funds Transfer) for your monthly giving program.

Testing a monthly giving *upsell* lightbox on your donate page. A 30-minute free training.

This nonprofit grew its monthly giving program by 300 new donors during GivingTuesday. Here’s how they did it.

Monthly Giving For the Small Shop | Interview With Harvey McKinnon

Bolster your back-end for monthly giving success: a micro-lesson webinar with Erica Waasdorp.

10 Sad Facts from a Monthly Donor Retention Check-up. An excellent guest post from Erica Waasdorp.

Setting up your nonprofit’s monthly giving? Start small, but DO START! An interview with Erica Waasdorp.

A monthly giving how to: Should you ask for monthly gifts at year-end? The answer might surprise you.

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