What’s in my Mailbox | Donor newsletter (with a focus on the donor)

February 4, 2015


How are nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox.

Oxfam Canada wins with this newsletter mailing submitted by Fundraiser Grrl, Rory Green. Rory notes “I like the “Your newsletter and survey enclosed” – and I like that Oxfam isn’t afraid to get “political”. They are bold about their beliefs, and don’t try to hide them.” I like the personalized letter from Executive Director, Julie Delahanty, that reads more like a note from a good friend than a standard nonprofit letter, and the newsletter, fashioned around donors’ interests. Note the strong PS appeal for monthly gifts, and the focus on gratitude throughout both pieces (click to read).






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